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How much do Google Ads cost for insulation companies in Winnipeg?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$2.08–$13.95

Typical about $5.39, top-of-page range

Searches a month

690

Core searches in Winnipeg

Competition

High

90/100 on Google’s scale

Busiest months

Oct, Nov

Slowest: June

In short: Google Ads for insulation companies in Winnipeg, MB cost about $2.08–$13.95 per click, with about 690 searches a month and the most demand in October.

On Meta Facebook and Instagram

Cost per lead

$30–$80

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners, energy efficiency, home improvement, recent movers in older homes

Ages 30–65 · 749,607 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Rebates and grants explained simply

What this means

  • Clicks cost about 34% more here than the Manitoba average ($5.39 vs $4.01).
  • Against the Canada average ($3.87), clicks here cost about 39% more.
  • Searches peak in October and November and are lowest in June. The busiest month gets about 46% more searches than the slowest.
  • Launch or raise budgets by mid-September so campaigns are learning before the October peak.
  • Competition is high (90/100), close to the national level for this industry (89/100).
  • Elsewhere in Manitoba, Brandon runs about 85% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

WinnipegManitobaCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

103Jan98Feb95Mar86Apr92May86Jun89Jul93Aug100Sep126Oct120Nov113Dec

Compared with other Manitoba markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Brandoncheaper$0.836099
St. Clementscheaper$1.583067
Winklercheaper$3.843072
Steinbachcheaper$4.423071
St. Andrewscheaper$4.7714094
Springfield$5.107086
Winnipeg$5.3969090
Hanoverpricier$6.048088
Portage la Prairiepricier$6.483076
Tachépricier$7.617087
Manitoba (province)$4.011,24093
Canada$3.8731,30089

Frequently asked questions

How much does a Google Ads click cost for insulation companies in Winnipeg?

About $2.08 to $13.95 per click at the top of the page, typically around $5.39, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for insulation companies in Winnipeg?

October and November have the most searches. June is the slowest month.

How many people search for insulation companies in Winnipeg?

About 690 searches a month for core terms.

How much do Facebook and Instagram ads cost for insulation companies in Winnipeg?

Paid Media Canada benchmarks put cost per lead at about $30 to $80 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for insulation companies in Winnipeg, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.