How much do Google Ads cost for law firms in Calgary?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$6.22–$30.47
Typical about $13.77, top-of-page range
Searches a month
2,990
Core searches in Calgary
Competition
Medium
42/100 on Google’s scale
Busiest months
Jan, Nov
Slowest: August
In short: Google Ads for law firms in Calgary, AB cost about $6.22–$30.47 per click, with about 2,990 searches a month and the most demand in January.
What this means
- Clicks cost about 11% more here than the Alberta average ($13.77 vs $12.37).
- Against the Canada average ($10.24), clicks here cost about 34% more.
- Searches peak in January and November and are lowest in August. The busiest month gets about 59% more searches than the slowest.
- Launch or raise budgets by mid-December so campaigns are learning before the January peak.
- Competition is medium (42/100), above the national level for this industry (29/100).
- Elsewhere in Alberta, County of Grande Prairie No. 1 runs about 31% cheaper per click. Worth testing if you serve both areas.
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
CalgaryAlbertaCanada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Compared with other Alberta markets
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| Leduccheaper | $8.38 | 150 | 40 |
| County of Grande Prairie No. 1cheaper | $9.45 | 200 | 24 |
| Lethbridgecheaper | $10.45 | 150 | 32 |
| Red Deer Countycheaper | $11.06 | 180 | 29 |
| Red Deercheaper | $11.24 | 130 | 26 |
| Airdrie | $13.33 | 130 | 44 |
| Edmonton | $13.72 | 2,660 | 38 |
| Calgary | $13.77 | 2,990 | 42 |
| Parkland County | $14.46 | 400 | 34 |
| Sturgeon County | $14.84 | 310 | 41 |
| Alberta (province) | $12.37 | 9,000 | 38 |
| Canada | $10.24 | 57,800 | 29 |
Frequently asked questions
How much does a Google Ads click cost for law firms in Calgary?
About $6.22 to $30.47 per click at the top of the page, typically around $13.77, based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for law firms in Calgary?
January and November have the most searches. August is the slowest month.
How many people search for law firms in Calgary?
About 2,990 searches a month for core terms.
How much do Facebook and Instagram ads cost for law firms in Calgary?
Paid Media Canada benchmarks put cost per lead at about $60 to $180 for this industry in a market this size, with typical costs of $14 to $26 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for law firms in Calgary, with these numbers already filled in.
Ask another question
Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.