How much do Google Ads cost for law firms in Hamilton?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$6.09–$24.64
Typical about $12.25, top-of-page range
Searches a month
940
Core searches in Hamilton
Competition
Medium
39/100 on Google’s scale
Busiest months
Jan, Feb
Slowest: July
In short: Google Ads for law firms in Hamilton, ON cost about $6.09–$24.64 per click, with about 940 searches a month and the most demand in January.
What this means
- Clicks cost about 14% more here than the Ontario average ($12.25 vs $10.77).
- Against the Canada average ($10.24), clicks here cost about 20% more.
- Searches peak in January and February and are lowest in July. The busiest month gets about 106% more searches than the slowest.
- Launch or raise budgets by mid-December so campaigns are learning before the January peak.
- Competition is medium (39/100), above the national level for this industry (29/100).
- Elsewhere in Ontario, Ottawa runs about 26% cheaper per click. Worth testing if you serve both areas.
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
HamiltonOntarioCanada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Compared with other Ontario markets
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| Windsorcheaper | $7.24 | 600 | 29 |
| Ottawacheaper | $9.10 | 1,850 | 31 |
| Markhamcheaper | $10.30 | 760 | 30 |
| Kitchenercheaper | $10.69 | 520 | 38 |
| Londoncheaper | $10.81 | 1,010 | 29 |
| Mississauga | $11.32 | 1,530 | 41 |
| Brampton | $11.78 | 1,530 | 44 |
| Hamilton | $12.25 | 940 | 39 |
| Toronto | $13.38 | 6,800 | 33 |
| Vaughanpricier | $15.27 | 700 | 35 |
| Ontario (province) | $10.77 | 27,300 | 33 |
| Canada | $10.24 | 57,800 | 29 |
Frequently asked questions
How much does a Google Ads click cost for law firms in Hamilton?
About $6.09 to $24.64 per click at the top of the page, typically around $12.25, based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for law firms in Hamilton?
January and February have the most searches. July is the slowest month.
How many people search for law firms in Hamilton?
About 940 searches a month for core terms.
How much do Facebook and Instagram ads cost for law firms in Hamilton?
Paid Media Canada benchmarks put cost per lead at about $50 to $150 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for law firms in Hamilton, with these numbers already filled in.
Ask another question
Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.