How much do Google Ads cost for optometrists in Canada?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$2.74–$10.28
Typical about $5.31, top-of-page range
Searches a month
96,700
Core searches in Canada
Competition
Medium
40/100 on Google’s scale
Busiest months
Jan, Mar
Slowest: February
In short: Google Ads for optometrists in Canada cost about $2.74–$10.28 per click, with about 96,700 searches a month and the most demand in January.
What this means
- Searches peak in January and March and are lowest in February. The busiest month gets about 22% more searches than the slowest.
- Launch or raise budgets by mid-December so campaigns are learning before the January peak.
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
Canada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Provinces compared
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| Newfoundland and Labradorcheaper | $3.05 | 1,100 | 28 |
| Quebeccheaper | $3.59 | 10,100 | 42 |
| Manitobacheaper | $4.10 | 2,910 | 41 |
| Ontario | $5.12 | 49,300 | 36 |
| New Brunswick | $5.31 | 1,650 | 35 |
| Canada | $5.31 | 96,700 | 40 |
| Albertapricier | $6.09 | 12,400 | 46 |
| Saskatchewanpricier | $6.22 | 2,280 | 44 |
| British Columbiapricier | $6.74 | 17,900 | 46 |
| Nova Scotiapricier | $7.68 | 2,370 | 41 |
Frequently asked questions
How much does a Google Ads click cost for optometrists in Canada?
About $2.74 to $10.28 per click at the top of the page, typically around $5.31, based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for optometrists in Canada?
January and March have the most searches. February is the slowest month.
How many people search for optometrists in Canada?
About 96,700 searches a month for core terms.
How much do Facebook and Instagram ads cost for optometrists in Canada?
Paid Media Canada benchmarks put cost per lead at about $15 to $40 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for optometrists in Canada, with these numbers already filled in.
Ask another question
Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.