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How much do Google Ads cost for optometrists in Edmonton?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$3.36–$11.12

Typical about $6.11, top-of-page range

Searches a month

3,210

Core searches in Edmonton

Competition

Medium

51/100 on Google’s scale

Busiest months

Aug, Oct

Slowest: June

In short: Google Ads for optometrists in Edmonton, AB cost about $3.36–$11.12 per click, with about 3,210 searches a month and the most demand in August.

On Meta Facebook and Instagram

Cost per lead

$18–$48

Paid Media Canada benchmark

Cost per 1,000 views

$14–$26

Typical CPM, major metros

Who to reach

Families, office workers, people who wear glasses, parents of school-age kids

Ages 20–65 · 1,010,899 people live here (2021 Census)

Target area

8–12 km around your service area

Ad idea: Back-to-school eye exams

What this means

  • Clicks cost about 0% more here than the Alberta average ($6.11 vs $6.09).
  • Against the Canada average ($5.31), clicks here cost about 15% more.
  • Searches peak in August and October and are lowest in June. The busiest month gets about 29% more searches than the slowest.
  • Launch or raise budgets by mid-July so campaigns are learning before the August peak.
  • Competition is medium (51/100), above the national level for this industry (40/100).
  • Elsewhere in Alberta, Red Deer County runs about 30% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

EdmontonAlbertaCanada

0306090120JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

111Jan89Feb96Mar92Apr96May89Jun96Jul115Aug93Sep115Oct115Nov92Dec

Compared with other Alberta markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Red Deer Countycheaper$4.2727059
Red Deercheaper$4.5122061
Airdriecheaper$5.2016061
Lethbridge$5.6924055
Sturgeon County$6.0135054
Parkland County$6.1173050
Edmonton$6.113,21051
Spruce Grove$6.5519046
County of Grande Prairie No. 1$6.5624044
Calgarypricier$6.915,48047
Alberta (province)$6.0912,40046
Canada$5.3196,70040

Frequently asked questions

How much does a Google Ads click cost for optometrists in Edmonton?

About $3.36 to $11.12 per click at the top of the page, typically around $6.11, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for optometrists in Edmonton?

August and October have the most searches. June is the slowest month.

How many people search for optometrists in Edmonton?

About 3,210 searches a month for core terms.

How much do Facebook and Instagram ads cost for optometrists in Edmonton?

Paid Media Canada benchmarks put cost per lead at about $18 to $48 for this industry in a market this size, with typical costs of $14 to $26 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for optometrists in Edmonton, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.