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How much do Google Ads cost for optometrists in Esquimalt?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$3.57–$12.71

British Columbia price (too few local ad clicks)

Searches a month

30

Core searches in Esquimalt

Competition

High

71/100 on Google’s scale

Busiest months

Jun, Sep

Slowest: December

In short: Google Ads for optometrists in Esquimalt, BC cost about $3.57–$12.71 per click, with about 30 searches a month and the most demand in June.

On Meta Facebook and Instagram

Cost per lead

$12.75–$34

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Families, office workers, people who wear glasses, parents of school-age kids

Ages 20–65 · 17,533 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Back-to-school eye exams

What this means

  • Google has too few paid clicks in Esquimalt to price it on its own, so costs shown are the British Columbia average. Search demand is still local.
  • Searches peak in June and September and are lowest in December. The busiest month gets about 200% more searches than the slowest.
  • Launch or raise budgets by mid-May so campaigns are learning before the June peak.
  • Competition is high (71/100), above the national level for this industry (40/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

EsquimaltBritish ColumbiaCanada

050100150200JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

120Jan120Feb60Mar60Apr60May180Jun120Jul60Aug180Sep120Oct60Nov60Dec

Compared with other British Columbia markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Richmondcheaper$5.6787034
Surreycheaper$6.042,01060
Coquitlamcheaper$6.0668053
Burnaby$7.012,04039
Kelowna$7.2355063
Vancouverpricier$7.524,37043
Langley (District)pricier$7.5746046
North Vancouver (District)pricier$7.711,04048
Victoriapricier$91,03056
British Columbia (province)$6.7417,90046
Canada$5.3196,70040

Frequently asked questions

How much does a Google Ads click cost for optometrists in Esquimalt?

About $3.57 to $12.71 per click at the top of the page, typically around $6.74 (the British Columbia average, since there are too few local ad clicks to price Esquimalt on its own), based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for optometrists in Esquimalt?

June and September have the most searches. December is the slowest month.

How many people search for optometrists in Esquimalt?

About 30 searches a month for core terms.

How much do Facebook and Instagram ads cost for optometrists in Esquimalt?

Paid Media Canada benchmarks put cost per lead at about $12.75 to $34 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for optometrists in Esquimalt, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.