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How much do Google Ads cost for optometrists in Gatineau?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$2.20–$7.40

Typical about $4.03, top-of-page range

Searches a month

530

Core searches in Gatineau

Competition

Medium

43/100 on Google’s scale

Busiest months

Aug, Jan

Slowest: June

In short: Google Ads for optometrists in Gatineau, QC cost about $2.20–$7.40 per click, with about 530 searches a month and the most demand in August.

On Meta Facebook and Instagram

Cost per lead

$15–$40

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Families, office workers, people who wear glasses, parents of school-age kids

Ages 20–65 · 291,041 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Back-to-school eye exams

What this means

  • Clicks cost about 12% more here than the Quebec average ($4.03 vs $3.59).
  • Against the Canada average ($5.31), clicks here cost about 24% less.
  • Searches peak in August and January and are lowest in June. The busiest month gets about 57% more searches than the slowest.
  • Launch or raise budgets by mid-July so campaigns are learning before the August peak.
  • Competition is medium (43/100), close to the national level for this industry (40/100).
  • Elsewhere in Quebec, Sherbrooke runs about 45% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

GatineauQuebecCanada

0306090120JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

115Jan112Feb99Mar79Apr92May76Jun94Jul119Aug110Sep115Oct94Nov94Dec

Compared with other Quebec markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Sherbrookecheaper$2.2216028
Longueuilcheaper$3.4439050
Laval$3.6351056
Montreal$3.784,67037
Quebec City$3.8938046
Gatineau$4.0353043
Pointe-Claire$4.2119068
Brossard$4.4219046
Mont-Royalpricier$4.5614050
Dorvalpricier$5.1312060
Quebec (province)$3.5910,10042
Canada$5.3196,70040

Frequently asked questions

How much does a Google Ads click cost for optometrists in Gatineau?

About $2.20 to $7.40 per click at the top of the page, typically around $4.03, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for optometrists in Gatineau?

August and January have the most searches. June is the slowest month.

How many people search for optometrists in Gatineau?

About 530 searches a month for core terms.

How much do Facebook and Instagram ads cost for optometrists in Gatineau?

Paid Media Canada benchmarks put cost per lead at about $15 to $40 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for optometrists in Gatineau, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.