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How much do Google Ads cost for optometrists in Nanaimo?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$4.54–$12.93

Typical about $7.66, top-of-page range

Searches a month

250

Core searches in Nanaimo

Competition

Medium

60/100 on Google’s scale

Busiest months

Jan, Sep

Slowest: May

In short: Google Ads for optometrists in Nanaimo, BC cost about $4.54–$12.93 per click, with about 250 searches a month and the most demand in January.

On Meta Facebook and Instagram

Cost per lead

$15–$40

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Families, office workers, people who wear glasses, parents of school-age kids

Ages 20–65 · 99,863 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Back-to-school eye exams

What this means

  • Clicks cost about 14% more here than the British Columbia average ($7.66 vs $6.74).
  • Against the Canada average ($5.31), clicks here cost about 44% more.
  • Searches peak in January and September and are lowest in May. The busiest month gets about 33% more searches than the slowest.
  • Launch or raise budgets by mid-December so campaigns are learning before the January peak.
  • Competition is medium (60/100), above the national level for this industry (40/100).
  • Elsewhere in British Columbia, Surrey runs about 21% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

NanaimoBritish ColumbiaCanada

0306090120JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

113Jan105Feb105Mar89Apr85May101Jun93Jul89Aug109Sep105Oct105Nov105Dec

Compared with other British Columbia markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Richmondcheaper$5.6787034
Surreycheaper$6.042,01060
Coquitlamcheaper$6.0668053
Burnaby$7.012,04039
Kelowna$7.2355063
Vancouver$7.524,37043
Langley (District)$7.5746046
Nanaimo$7.6625060
North Vancouver (District)$7.711,04048
Victoriapricier$91,03056
British Columbia (province)$6.7417,90046
Canada$5.3196,70040

Frequently asked questions

How much does a Google Ads click cost for optometrists in Nanaimo?

About $4.54 to $12.93 per click at the top of the page, typically around $7.66, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for optometrists in Nanaimo?

January and September have the most searches. May is the slowest month.

How many people search for optometrists in Nanaimo?

About 250 searches a month for core terms.

How much do Facebook and Instagram ads cost for optometrists in Nanaimo?

Paid Media Canada benchmarks put cost per lead at about $15 to $40 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for optometrists in Nanaimo, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.