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How much do Google Ads cost for optometrists in Prince George?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.79–$7.17

Typical about $3.58, top-of-page range

Searches a month

260

Core searches in Prince George

Competition

Medium

43/100 on Google’s scale

Busiest months

Mar, Nov

Slowest: June

In short: Google Ads for optometrists in Prince George, BC cost about $1.79–$7.17 per click, with about 260 searches a month and the most demand in March.

On Meta Facebook and Instagram

Cost per lead

$15–$40

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Families, office workers, people who wear glasses, parents of school-age kids

Ages 20–65 · 76,708 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Back-to-school eye exams

What this means

  • Clicks cost about 47% less here than the British Columbia average ($3.58 vs $6.74).
  • Against the Canada average ($5.31), clicks here cost about 32% less.
  • Searches peak in March and November and are lowest in June. The busiest month gets about 63% more searches than the slowest.
  • Launch or raise budgets by mid-February so campaigns are learning before the March peak.
  • Competition is medium (43/100), close to the national level for this industry (40/100).
  • Elsewhere in British Columbia, Salmon Arm runs about 41% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Prince GeorgeBritish ColumbiaCanada

0306090120JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

110Jan110Feb118Mar103Apr95May72Jun76Jul88Aug95Sep114Oct118Nov99Dec

Compared with other British Columbia markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Prince George$3.5826043
Richmondpricier$5.6787034
Surreypricier$6.042,01060
Coquitlampricier$6.0668053
Burnabypricier$7.012,04039
Kelownapricier$7.2355063
Vancouverpricier$7.524,37043
Langley (District)pricier$7.5746046
North Vancouver (District)pricier$7.711,04048
Victoriapricier$91,03056
British Columbia (province)$6.7417,90046
Canada$5.3196,70040

Frequently asked questions

How much does a Google Ads click cost for optometrists in Prince George?

About $1.79 to $7.17 per click at the top of the page, typically around $3.58, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for optometrists in Prince George?

March and November have the most searches. June is the slowest month.

How many people search for optometrists in Prince George?

About 260 searches a month for core terms.

How much do Facebook and Instagram ads cost for optometrists in Prince George?

Paid Media Canada benchmarks put cost per lead at about $15 to $40 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for optometrists in Prince George, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.