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How much do Google Ads cost for optometrists in Saanich?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$4.72–$29

Typical about $11.70, top-of-page range

Searches a month

150

Core searches in Saanich

Competition

Medium

44/100 on Google’s scale

Busiest months

Feb, Sep

Slowest: June

In short: Google Ads for optometrists in Saanich, BC cost about $4.72–$29 per click, with about 150 searches a month and the most demand in February.

On Meta Facebook and Instagram

Cost per lead

$15–$40

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Families, office workers, people who wear glasses, parents of school-age kids

Ages 20–65 · 117,735 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Back-to-school eye exams

What this means

  • Clicks cost about 74% more here than the British Columbia average ($11.70 vs $6.74).
  • Against the Canada average ($5.31), clicks here cost about 120% more.
  • Searches peak in February and September and are lowest in June. The busiest month gets about 64% more searches than the slowest.
  • Launch or raise budgets by mid-January so campaigns are learning before the February peak.
  • Competition is medium (44/100), close to the national level for this industry (40/100).
  • Elsewhere in British Columbia, Vancouver runs about 36% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

SaanichBritish ColumbiaCanada

0306090120JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

100Jan120Feb93Mar87Apr100May73Jun107Jul107Aug120Sep100Oct107Nov87Dec

Compared with other British Columbia markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Richmondcheaper$5.6787034
Surreycheaper$6.042,01060
Coquitlamcheaper$6.0668053
Burnabycheaper$7.012,04039
Kelownacheaper$7.2355063
Vancouvercheaper$7.524,37043
Langley (District)cheaper$7.5746046
North Vancouver (District)cheaper$7.711,04048
Victoriacheaper$91,03056
Saanich$11.7015044
British Columbia (province)$6.7417,90046
Canada$5.3196,70040

Frequently asked questions

How much does a Google Ads click cost for optometrists in Saanich?

About $4.72 to $29 per click at the top of the page, typically around $11.70, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for optometrists in Saanich?

February and September have the most searches. June is the slowest month.

How many people search for optometrists in Saanich?

About 150 searches a month for core terms.

How much do Facebook and Instagram ads cost for optometrists in Saanich?

Paid Media Canada benchmarks put cost per lead at about $15 to $40 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for optometrists in Saanich, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.