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How much do Google Ads cost for physiotherapists in Bathurst?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$0.91–$4.95

New Brunswick price (too few local ad clicks)

Searches a month

30

Core searches in Bathurst

Competition

Low

2/100 on Google’s scale

Busiest months

Aug, Jan

Slowest: December

In short: Google Ads for physiotherapists in Bathurst, NB cost about $0.91–$4.95 per click, with about 30 searches a month and the most demand in August.

On Meta Facebook and Instagram

Cost per lead

$17–$42.50

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Fitness, running, sports, office workers, injury recovery

Ages 25–65 · 12,157 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Direct billing to insurance

What this means

  • Google has too few paid clicks in Bathurst to price it on its own, so costs shown are the New Brunswick average. Search demand is still local.
  • Searches peak in August and January and are lowest in December. The busiest month gets about 150% more searches than the slowest.
  • Launch or raise budgets by mid-July so campaigns are learning before the August peak.
  • Competition is low (2/100), below the national level for this industry (38/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

BathurstNew BrunswickCanada

050100150200JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

113Jan75Feb113Mar75Apr113May75Jun113Jul188Aug75Sep113Oct75Nov75Dec

Compared with other New Brunswick markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Quispamsischeaper$1.313051
Monctoncheaper$1.3632035
Dieppecheaper$1.3814040
Riverviewcheaper$1.481060
Saint Johnpricier$2.3514040
Frederictonpricier$3.7021028
New Brunswick (province)$2.121,30029
Canada$4.26110,00038

Frequently asked questions

How much does a Google Ads click cost for physiotherapists in Bathurst?

About $0.91 to $4.95 per click at the top of the page, typically around $2.12 (the New Brunswick average, since there are too few local ad clicks to price Bathurst on its own), based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for physiotherapists in Bathurst?

August and January have the most searches. December is the slowest month.

How many people search for physiotherapists in Bathurst?

About 30 searches a month for core terms.

How much do Facebook and Instagram ads cost for physiotherapists in Bathurst?

Paid Media Canada benchmarks put cost per lead at about $17 to $42.50 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for physiotherapists in Bathurst, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.