How much do Google Ads cost for plumbers in Bathurst?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$1.78–$10.54
New Brunswick price (too few local ad clicks)
Searches a month
30
Core searches in Bathurst
Competition
Medium
34/100 on Google’s scale
Busiest months
Jan, Feb
Slowest: December
In short: Google Ads for plumbers in Bathurst, NB cost about $1.78–$10.54 per click, with about 30 searches a month and the most demand in January.
What this means
- Google has too few paid clicks in Bathurst to price it on its own, so costs shown are the New Brunswick average. Search demand is still local.
- Searches peak in January and February and are lowest in December. The busiest month gets about 500% more searches than the slowest.
- Launch or raise budgets by mid-December so campaigns are learning before the January peak.
- Competition is medium (34/100), below the national level for this industry (45/100).
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
BathurstNew BrunswickCanada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Compared with other New Brunswick markets
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| Frederictoncheaper | $2.97 | 320 | 20 |
| Saint John | $4.23 | 240 | 15 |
| Monctonpricier | $7.81 | 430 | 42 |
| Dieppepricier | $13.44 | 110 | 33 |
| New Brunswick (province) | $4.33 | 2,060 | 24 |
| Canada | $14.11 | 130,700 | 45 |
Frequently asked questions
How much does a Google Ads click cost for plumbers in Bathurst?
About $1.78 to $10.54 per click at the top of the page, typically around $4.33 (the New Brunswick average, since there are too few local ad clicks to price Bathurst on its own), based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for plumbers in Bathurst?
January and February have the most searches. December is the slowest month.
How many people search for plumbers in Bathurst?
About 30 searches a month for core terms.
How much do Facebook and Instagram ads cost for plumbers in Bathurst?
Paid Media Canada benchmarks put cost per lead at about $21.25 to $51 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for plumbers in Bathurst, with these numbers already filled in.
Ask another question
Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.