Explore

How much do Google Ads cost for plumbers in Nanaimo?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$21.70–$66.93

Typical about $38.11, top-of-page range

Searches a month

670

Core searches in Nanaimo

Competition

Medium

56/100 on Google’s scale

Busiest months

Nov, Oct

Slowest: April

In short: Google Ads for plumbers in Nanaimo, BC cost about $21.70–$66.93 per click, with about 670 searches a month and the most demand in November.

On Meta Facebook and Instagram

Cost per lead

$25–$60

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners, home improvement, DIY, recent movers

Ages 30–65 · 99,863 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Flat-rate pricing shown upfront

What this means

  • Clicks cost about 77% more here than the British Columbia average ($38.11 vs $21.49).
  • Against the Canada average ($14.11), clicks here cost about 170% more.
  • Searches peak in November and October and are lowest in April. The busiest month gets about 500% more searches than the slowest.
  • Launch or raise budgets by mid-October so campaigns are learning before the November peak.
  • Competition is medium (56/100), above the national level for this industry (45/100).
  • Elsewhere in British Columbia, Vancouver runs about 32% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

NanaimoBritish ColumbiaCanada

060120180240JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

137Jan57Feb65Mar39Apr44May44Jun104Jul55Aug40Sep222Oct233Nov162Dec

Compared with other British Columbia markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Richmondcheaper$20.371,08053
Deltacheaper$22.7765037
Surreycheaper$24.293,12060
Vancouvercheaper$26.024,87058
North Vancouver (District)cheaper$27.4689060
Coquitlamcheaper$28.3085054
Burnabycheaper$28.351,98046
Kelownacheaper$29.2565071
Victoria$34.671,56052
Nanaimo$38.1167056
British Columbia (province)$21.4922,47052
Canada$14.11130,70045

Frequently asked questions

How much does a Google Ads click cost for plumbers in Nanaimo?

About $21.70 to $66.93 per click at the top of the page, typically around $38.11, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for plumbers in Nanaimo?

November and October have the most searches. April is the slowest month.

How many people search for plumbers in Nanaimo?

About 670 searches a month for core terms.

How much do Facebook and Instagram ads cost for plumbers in Nanaimo?

Paid Media Canada benchmarks put cost per lead at about $25 to $60 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for plumbers in Nanaimo, with these numbers already filled in.

Build a full plan

Ask another question

Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.