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How much do Google Ads cost for plumbers in Victoria?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$15.44–$77.86

Typical about $34.67, top-of-page range

Searches a month

1,560

Core searches in Victoria

Competition

Medium

52/100 on Google’s scale

Busiest months

Oct, Jan

Slowest: May

In short: Google Ads for plumbers in Victoria, BC cost about $15.44–$77.86 per click, with about 1,560 searches a month and the most demand in October.

On Meta Facebook and Instagram

Cost per lead

$25–$60

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners, home improvement, DIY, recent movers

Ages 30–65 · 91,867 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Flat-rate pricing shown upfront

What this means

  • Clicks cost about 61% more here than the British Columbia average ($34.67 vs $21.49).
  • Against the Canada average ($14.11), clicks here cost about 146% more.
  • Searches peak in October and January and are lowest in May. The busiest month gets about 147% more searches than the slowest.
  • Launch or raise budgets by mid-September so campaigns are learning before the October peak.
  • Competition is medium (52/100), close to the national level for this industry (45/100).
  • Elsewhere in British Columbia, Vancouver runs about 25% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

VictoriaBritish ColumbiaCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

139Jan108Feb92Mar81Apr61May81Jun75Jul70Aug96Sep152Oct124Nov123Dec

Compared with other British Columbia markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Richmondcheaper$20.371,08053
Deltacheaper$22.7765037
Surreycheaper$24.293,12060
Vancouvercheaper$26.024,87058
North Vancouver (District)cheaper$27.4689060
Coquitlamcheaper$28.3085054
Burnabycheaper$28.351,98046
Kelownacheaper$29.2565071
Victoria$34.671,56052
Nanaimo$38.1167056
British Columbia (province)$21.4922,47052
Canada$14.11130,70045

Frequently asked questions

How much does a Google Ads click cost for plumbers in Victoria?

About $15.44 to $77.86 per click at the top of the page, typically around $34.67, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for plumbers in Victoria?

October and January have the most searches. May is the slowest month.

How many people search for plumbers in Victoria?

About 1,560 searches a month for core terms.

How much do Facebook and Instagram ads cost for plumbers in Victoria?

Paid Media Canada benchmarks put cost per lead at about $25 to $60 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for plumbers in Victoria, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.