How much do Google Ads cost for restaurants in Bathurst?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$0.53–$1.83
Typical about $0.98, top-of-page range
Searches a month
2,080
Core searches in Bathurst
Competition
Low
14/100 on Google’s scale
Busiest months
Aug, Jul
Slowest: December
In short: Google Ads for restaurants in Bathurst, NB cost about $0.53–$1.83 per click, with about 2,080 searches a month and the most demand in August.
What this means
- Clicks cost about 18% less here than the New Brunswick average ($0.98 vs $1.20).
- Against the Canada average ($1.42), clicks here cost about 31% less.
- Searches peak in August and July and are lowest in December. The busiest month gets about 220% more searches than the slowest.
- Launch or raise budgets by mid-July so campaigns are learning before the August peak.
- Competition is low (14/100), close to the national level for this industry (16/100).
- Elsewhere in New Brunswick, Edmundston runs about 37% cheaper per click. Worth testing if you serve both areas.
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
BathurstNew BrunswickCanada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Compared with other New Brunswick markets
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| Edmundstoncheaper | $0.62 | 3,780 | 18 |
| Bathurst | $0.98 | 2,080 | 14 |
| Miramichi | $1.01 | 2,620 | 17 |
| Dieppepricier | $1.30 | 7,390 | 17 |
| Rothesaypricier | $1.35 | 540 | 17 |
| Frederictonpricier | $1.38 | 13,510 | 17 |
| Saint Johnpricier | $1.40 | 7,550 | 17 |
| Riverviewpricier | $1.46 | 1,000 | 16 |
| Monctonpricier | $1.61 | 20,170 | 17 |
| Quispamsispricier | $1.76 | 1,450 | 16 |
| New Brunswick (province) | $1.20 | 99,190 | 15 |
| Canada | $1.42 | 8,057,100 | 16 |
Frequently asked questions
How much does a Google Ads click cost for restaurants in Bathurst?
About $0.53 to $1.83 per click at the top of the page, typically around $0.98, based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for restaurants in Bathurst?
August and July have the most searches. December is the slowest month.
How many people search for restaurants in Bathurst?
About 2,080 searches a month for core terms.
How much do Facebook and Instagram ads cost for restaurants in Bathurst?
Paid Media Canada benchmarks put cost per lead at about $4.25 to $17 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for restaurants in Bathurst, with these numbers already filled in.
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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.