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How much do Google Ads cost for restaurants in Oak Bay?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.22–$3.25

Typical about $1.99, top-of-page range

Searches a month

2,080

Core searches in Oak Bay

Competition

Low

11/100 on Google’s scale

Busiest months

Nov, Jun

Slowest: August

In short: Google Ads for restaurants in Oak Bay, BC cost about $1.22–$3.25 per click, with about 2,080 searches a month and the most demand in November.

On Meta Facebook and Instagram

Cost per lead

$4.25–$17

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Foodies, dining out, local events, families

Ages 21–55 · 17,990 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Signature dish reels

What this means

  • Clicks cost about 38% more here than the British Columbia average ($1.99 vs $1.44).
  • Against the Canada average ($1.42), clicks here cost about 40% more.
  • Searches peak in November and June and are lowest in August. The busiest month gets about 55% more searches than the slowest.
  • Launch or raise budgets by mid-October so campaigns are learning before the November peak.
  • Competition is low (11/100), close to the national level for this industry (16/100).
  • Elsewhere in British Columbia, Vancouver runs about 31% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Oak BayBritish ColumbiaCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

99Jan83Feb104Mar88Apr100May124Jun99Jul83Aug86Sep123Oct128Nov85Dec

Compared with other British Columbia markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Richmondcheaper$0.76113,81021
North Vancouver (District)cheaper$1.15141,99020
North Vancouver (City)cheaper$1.1535,11016
Victoriacheaper$1.1766,29016
Coquitlamcheaper$1.2643,01016
Vancouvercheaper$1.36391,20017
Burnabycheaper$1.46141,92016
Surreycheaper$1.4884,16015
Kelownacheaper$1.5336,17018
Oak Bay$1.992,08011
British Columbia (province)$1.441,314,90016
Canada$1.428,057,10016

Frequently asked questions

How much does a Google Ads click cost for restaurants in Oak Bay?

About $1.22 to $3.25 per click at the top of the page, typically around $1.99, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for restaurants in Oak Bay?

November and June have the most searches. August is the slowest month.

How many people search for restaurants in Oak Bay?

About 2,080 searches a month for core terms.

How much do Facebook and Instagram ads cost for restaurants in Oak Bay?

Paid Media Canada benchmarks put cost per lead at about $4.25 to $17 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for restaurants in Oak Bay, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.