How much do Google Ads cost for restaurants in Saanich?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$0.68–$2.23
Typical about $1.23, top-of-page range
Searches a month
7,230
Core searches in Saanich
Competition
Low
17/100 on Google’s scale
Busiest months
Aug, Sep
Slowest: February
In short: Google Ads for restaurants in Saanich, BC cost about $0.68–$2.23 per click, with about 7,230 searches a month and the most demand in August.
What this means
- Clicks cost about 14% less here than the British Columbia average ($1.23 vs $1.44).
- Against the Canada average ($1.42), clicks here cost about 13% less.
- Searches peak in August and September and are lowest in February. The busiest month gets about 80% more searches than the slowest.
- Launch or raise budgets by mid-July so campaigns are learning before the August peak.
- Competition is low (17/100), close to the national level for this industry (16/100).
- Elsewhere in British Columbia, Richmond runs about 38% cheaper per click. Worth testing if you serve both areas.
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
SaanichBritish ColumbiaCanada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Compared with other British Columbia markets
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| Richmondcheaper | $0.76 | 113,810 | 21 |
| North Vancouver (District) | $1.15 | 141,990 | 20 |
| North Vancouver (City) | $1.15 | 35,110 | 16 |
| Victoria | $1.17 | 66,290 | 16 |
| Saanich | $1.23 | 7,230 | 17 |
| Coquitlam | $1.26 | 43,010 | 16 |
| Vancouverpricier | $1.36 | 391,200 | 17 |
| Burnabypricier | $1.46 | 141,920 | 16 |
| Surreypricier | $1.48 | 84,160 | 15 |
| Kelownapricier | $1.53 | 36,170 | 18 |
| British Columbia (province) | $1.44 | 1,314,900 | 16 |
| Canada | $1.42 | 8,057,100 | 16 |
Frequently asked questions
How much does a Google Ads click cost for restaurants in Saanich?
About $0.68 to $2.23 per click at the top of the page, typically around $1.23, based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for restaurants in Saanich?
August and September have the most searches. February is the slowest month.
How many people search for restaurants in Saanich?
About 7,230 searches a month for core terms.
How much do Facebook and Instagram ads cost for restaurants in Saanich?
Paid Media Canada benchmarks put cost per lead at about $5 to $20 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for restaurants in Saanich, with these numbers already filled in.
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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.