How much do Google Ads cost for roofers in Canada?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$4.89–$25.21
Typical about $11.10, top-of-page range
Searches a month
21,500
Core searches in Canada
Competition
Medium
35/100 on Google’s scale
Busiest months
Sep, Jul
Slowest: December
In short: Google Ads for roofers in Canada cost about $4.89–$25.21 per click, with about 21,500 searches a month and the most demand in September.
What this means
- Searches peak in September and July and are lowest in December. The busiest month gets about 146% more searches than the slowest.
- Launch or raise budgets by mid-August so campaigns are learning before the September peak.
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
Canada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Provinces compared
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| Newfoundland and Labradorcheaper | $4.13 | 170 | 50 |
| Saskatchewancheaper | $6.43 | 420 | 47 |
| New Brunswickcheaper | $7.66 | 320 | 46 |
| Manitobacheaper | $7.68 | 530 | 47 |
| Quebeccheaper | $9.41 | 2,060 | 25 |
| Nova Scotiacheaper | $9.46 | 440 | 55 |
| Canada | $11.10 | 21,500 | 35 |
| Ontario | $11.17 | 9,390 | 41 |
| Albertapricier | $14.80 | 2,630 | 54 |
| British Columbiapricier | $15.70 | 3,090 | 50 |
Frequently asked questions
How much does a Google Ads click cost for roofers in Canada?
About $4.89 to $25.21 per click at the top of the page, typically around $11.10, based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for roofers in Canada?
September and July have the most searches. December is the slowest month.
How many people search for roofers in Canada?
About 21,500 searches a month for core terms.
How much do Facebook and Instagram ads cost for roofers in Canada?
Paid Media Canada benchmarks put cost per lead at about $40 to $110 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for roofers in Canada, with these numbers already filled in.
Ask another question
Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.