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How much do Google Ads cost for roofers in Prince George?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.43–$6.09

Typical about $2.95, top-of-page range

Searches a month

40

Core searches in Prince George

Competition

Medium

61/100 on Google’s scale

Busiest months

Feb, Mar

Slowest: November

In short: Google Ads for roofers in Prince George, BC cost about $1.43–$6.09 per click, with about 40 searches a month and the most demand in February.

On Meta Facebook and Instagram

Cost per lead

$40–$110

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners, home renovation, real estate investing

Ages 35–65 · 76,708 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Free drone roof inspection

What this means

  • Clicks cost about 81% less here than the British Columbia average ($2.95 vs $15.70).
  • Against the Canada average ($11.10), clicks here cost about 73% less.
  • Searches peak in February and March and are lowest in November. The busiest month gets about 200% more searches than the slowest.
  • Launch or raise budgets by mid-January so campaigns are learning before the February peak.
  • Competition is medium (61/100), above the national level for this industry (35/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Prince GeorgeBritish ColumbiaCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

102Jan153Feb128Mar77Apr128May102Jun128Jul102Aug77Sep77Oct51Nov77Dec

Compared with other British Columbia markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Prince George$2.954061
Surreypricier$12.7636052
Victoriapricier$13.9913039
Vancouverpricier$16.4966049
Coquitlampricier$18.3314060
Kelownapricier$20.2111035
Burnabypricier$20.9128039
Richmondpricier$23.6817050
North Vancouver (District)pricier$23.7114024
North Vancouver (City)pricier$24.6911079
British Columbia (province)$15.703,09050
Canada$11.1021,50035

Frequently asked questions

How much does a Google Ads click cost for roofers in Prince George?

About $1.43 to $6.09 per click at the top of the page, typically around $2.95, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for roofers in Prince George?

February and March have the most searches. November is the slowest month.

How many people search for roofers in Prince George?

About 40 searches a month for core terms.

How much do Facebook and Instagram ads cost for roofers in Prince George?

Paid Media Canada benchmarks put cost per lead at about $40 to $110 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for roofers in Prince George, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.