How much do Google Ads cost for roofers in Waterloo?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$8.39–$27.26
Typical about $15.12, top-of-page range
Searches a month
70
Core searches in Waterloo
Competition
Medium
59/100 on Google’s scale
Busiest months
May, Jul
Slowest: December
In short: Google Ads for roofers in Waterloo, ON cost about $8.39–$27.26 per click, with about 70 searches a month and the most demand in May.
What this means
- Clicks cost about 35% more here than the Ontario average ($15.12 vs $11.17).
- Against the Canada average ($11.10), clicks here cost about 36% more.
- Searches peak in May and July and are lowest in December. The busiest month gets about 225% more searches than the slowest.
- Launch or raise budgets by mid-April so campaigns are learning before the May peak.
- Competition is medium (59/100), above the national level for this industry (35/100).
- Elsewhere in Ontario, Toronto runs about 33% cheaper per click. Worth testing if you serve both areas.
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
WaterlooOntarioCanada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Compared with other Ontario markets
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| Richmond Hillcheaper | $7.52 | 290 | 61 |
| Torontocheaper | $10.14 | 2,460 | 41 |
| Bramptoncheaper | $10.99 | 310 | 45 |
| Markhamcheaper | $11.84 | 250 | 46 |
| Vaughancheaper | $11.97 | 260 | 53 |
| Londoncheaper | $13.12 | 230 | 41 |
| Ottawa | $14.13 | 640 | 33 |
| Waterloo | $15.12 | 70 | 59 |
| Mississauga | $15.73 | 490 | 61 |
| Hamiltonpricier | $16.88 | 290 | 48 |
| Ontario (province) | $11.17 | 9,390 | 41 |
| Canada | $11.10 | 21,500 | 35 |
Frequently asked questions
How much does a Google Ads click cost for roofers in Waterloo?
About $8.39 to $27.26 per click at the top of the page, typically around $15.12, based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for roofers in Waterloo?
May and July have the most searches. December is the slowest month.
How many people search for roofers in Waterloo?
About 70 searches a month for core terms.
How much do Facebook and Instagram ads cost for roofers in Waterloo?
Paid Media Canada benchmarks put cost per lead at about $40 to $110 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for roofers in Waterloo, with these numbers already filled in.
Ask another question
Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.