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How much do Google Ads cost for roofers in Whitby?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$6.13–$12.59

Typical about $8.79, top-of-page range

Searches a month

80

Core searches in Whitby

Competition

Medium

53/100 on Google’s scale

Busiest months

Mar, Jun

Slowest: December

In short: Google Ads for roofers in Whitby, ON cost about $6.13–$12.59 per click, with about 80 searches a month and the most demand in March.

On Meta Facebook and Instagram

Cost per lead

$40–$110

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners, home renovation, real estate investing

Ages 35–65 · 138,501 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Free drone roof inspection

What this means

  • Clicks cost about 21% less here than the Ontario average ($8.79 vs $11.17).
  • Against the Canada average ($11.10), clicks here cost about 21% less.
  • Searches peak in March and June and are lowest in December. The busiest month gets about 225% more searches than the slowest.
  • Launch or raise budgets by mid-February so campaigns are learning before the March peak.
  • Competition is medium (53/100), above the national level for this industry (35/100).
  • Elsewhere in Ontario, Greater Sudbury runs about 63% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

WhitbyOntarioCanada

050100150200JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

86Jan86Feb186Mar100Apr100May171Jun71Jul114Aug86Sep71Oct71Nov57Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Richmond Hillcheaper$7.5229061
Whitby$8.798053
Torontopricier$10.142,46041
Bramptonpricier$10.9931045
Markhampricier$11.8425046
Vaughanpricier$11.9726053
Londonpricier$13.1223041
Ottawapricier$14.1364033
Mississaugapricier$15.7349061
Hamiltonpricier$16.8829048
Ontario (province)$11.179,39041
Canada$11.1021,50035

Frequently asked questions

How much does a Google Ads click cost for roofers in Whitby?

About $6.13 to $12.59 per click at the top of the page, typically around $8.79, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for roofers in Whitby?

March and June have the most searches. December is the slowest month.

How many people search for roofers in Whitby?

About 80 searches a month for core terms.

How much do Facebook and Instagram ads cost for roofers in Whitby?

Paid Media Canada benchmarks put cost per lead at about $40 to $110 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for roofers in Whitby, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.