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How much do Google Ads cost for roofers in Windsor?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$4.44–$15.89

Typical about $8.40, top-of-page range

Searches a month

190

Core searches in Windsor

Competition

Medium

48/100 on Google’s scale

Busiest months

Jan, Mar

Slowest: December

In short: Google Ads for roofers in Windsor, ON cost about $4.44–$15.89 per click, with about 190 searches a month and the most demand in January.

On Meta Facebook and Instagram

Cost per lead

$40–$110

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners, home renovation, real estate investing

Ages 35–65 · 229,660 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Free drone roof inspection

What this means

  • Clicks cost about 25% less here than the Ontario average ($8.40 vs $11.17).
  • Against the Canada average ($11.10), clicks here cost about 24% less.
  • Searches peak in January and March and are lowest in December. The busiest month gets about 314% more searches than the slowest.
  • Launch or raise budgets by mid-December so campaigns are learning before the January peak.
  • Competition is medium (48/100), above the national level for this industry (35/100).
  • Elsewhere in Ontario, Greater Sudbury runs about 61% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

WindsorOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

151Jan110Feb146Mar136Apr110May63Jun89Jul89Aug130Sep104Oct37Nov37Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Richmond Hillcheaper$7.5229061
Windsor$8.4019048
Torontopricier$10.142,46041
Bramptonpricier$10.9931045
Markhampricier$11.8425046
Vaughanpricier$11.9726053
Londonpricier$13.1223041
Ottawapricier$14.1364033
Mississaugapricier$15.7349061
Hamiltonpricier$16.8829048
Ontario (province)$11.179,39041
Canada$11.1021,50035

Frequently asked questions

How much does a Google Ads click cost for roofers in Windsor?

About $4.44 to $15.89 per click at the top of the page, typically around $8.40, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for roofers in Windsor?

January and March have the most searches. December is the slowest month.

How many people search for roofers in Windsor?

About 190 searches a month for core terms.

How much do Facebook and Instagram ads cost for roofers in Windsor?

Paid Media Canada benchmarks put cost per lead at about $40 to $110 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for roofers in Windsor, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.