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How much do Google Ads cost for roofers in Winnipeg?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$3.97–$17.08

Typical about $8.23, top-of-page range

Searches a month

370

Core searches in Winnipeg

Competition

Medium

52/100 on Google’s scale

Busiest months

Jun, May

Slowest: December

In short: Google Ads for roofers in Winnipeg, MB cost about $3.97–$17.08 per click, with about 370 searches a month and the most demand in June.

On Meta Facebook and Instagram

Cost per lead

$40–$110

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners, home renovation, real estate investing

Ages 35–65 · 749,607 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Free drone roof inspection

What this means

  • Clicks cost about 7% more here than the Manitoba average ($8.23 vs $7.68).
  • Against the Canada average ($11.10), clicks here cost about 26% less.
  • Searches peak in June and May and are lowest in December. The busiest month gets about 518% more searches than the slowest.
  • Launch or raise budgets by mid-May so campaigns are learning before the June peak.
  • Competition is medium (52/100), above the national level for this industry (35/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

WinnipegManitobaCanada

050100150200JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

51Jan67Feb98Mar104Apr146May191Jun115Jul121Aug124Sep96Oct56Nov31Dec

Compared with other Manitoba markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Hanovercheaper$5.034039
Tachécheaper$5.033044
St. Andrewscheaper$7.279029
Winnipeg$8.2337052
Springfieldpricier$10.744029
Manitoba (province)$7.6853047
Canada$11.1021,50035

Frequently asked questions

How much does a Google Ads click cost for roofers in Winnipeg?

About $3.97 to $17.08 per click at the top of the page, typically around $8.23, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for roofers in Winnipeg?

June and May have the most searches. December is the slowest month.

How many people search for roofers in Winnipeg?

About 370 searches a month for core terms.

How much do Facebook and Instagram ads cost for roofers in Winnipeg?

Paid Media Canada benchmarks put cost per lead at about $40 to $110 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for roofers in Winnipeg, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.