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How much do Google Ads cost for veterinary clinics in Saint John?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.44–$4.67

Typical about $2.59, top-of-page range

Searches a month

200

Core searches in Saint John

Competition

Low

30/100 on Google’s scale

Busiest months

Apr, Jan

Slowest: August

In short: Google Ads for veterinary clinics in Saint John, NB cost about $1.44–$4.67 per click, with about 200 searches a month and the most demand in April.

On Meta Facebook and Instagram

Cost per lead

$15–$40

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Pet owners (dogs and cats), new puppy and kitten owners

Ages 25–65 · 69,895 people live here (2021 Census)

Target area

15 km around the city

Ad idea: New puppy and kitten packages

What this means

  • Clicks cost about 31% less here than the New Brunswick average ($2.59 vs $3.76).
  • Against the Canada average ($4.45), clicks here cost about 42% less.
  • Searches peak in April and January and are lowest in August. The busiest month gets about 47% more searches than the slowest.
  • Launch or raise budgets by mid-March so campaigns are learning before the April peak.
  • Competition is low (30/100), close to the national level for this industry (32/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Saint JohnNew BrunswickCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

114Jan94Feb99Mar123Apr99May99Jun99Jul84Aug99Sep99Oct99Nov94Dec

Compared with other New Brunswick markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Rothesay$2.532033
Saint John$2.5920030
Dieppepricier$3.0710058
Riverviewpricier$3.093042
Monctonpricier$3.4224054
Quispamsispricier$4.024039
Bathurstpricier$4.314023
Frederictonpricier$4.7825062
Miramichipricier$9.765025
New Brunswick (province)$3.761,51040
Canada$4.4568,60032

Frequently asked questions

How much does a Google Ads click cost for veterinary clinics in Saint John?

About $1.44 to $4.67 per click at the top of the page, typically around $2.59, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for veterinary clinics in Saint John?

April and January have the most searches. August is the slowest month.

How many people search for veterinary clinics in Saint John?

About 200 searches a month for core terms.

How much do Facebook and Instagram ads cost for veterinary clinics in Saint John?

Paid Media Canada benchmarks put cost per lead at about $15 to $40 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for veterinary clinics in Saint John, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.