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How much do Google Ads cost for waterproofing companies in Canada?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$4.20–$20.20

Typical about $9.21, top-of-page range

Searches a month

8,300

Core searches in Canada

Competition

High

70/100 on Google’s scale

Busiest months

Oct, Mar

Slowest: September

In short: Google Ads for waterproofing companies in Canada cost about $4.20–$20.20 per click, with about 8,300 searches a month and the most demand in October.

On Meta Facebook and Instagram

Cost per lead

$40–$100

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners with basements, home improvement, recent home buyers

Ages 35–65

Target area

15 km around the city

Ad idea: Spring thaw leak warning

What this means

  • Searches peak in October and March and are lowest in September. The busiest month gets about 95% more searches than the slowest.
  • Launch or raise budgets by mid-September so campaigns are learning before the October peak.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Canada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

99Jan86Feb131Mar116Apr77May77Jun95Jul87Aug75Sep146Oct119Nov93Dec

Provinces compared

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Newfoundland and Labradorcheaper$1.116040
Saskatchewancheaper$3.1518044
Manitobacheaper$4.2628048
New Brunswickcheaper$5.6510039
British Columbiacheaper$6.9343045
Quebeccheaper$8.2037061
Nova Scotia$9.1516057
Canada$9.218,30070
Ontariopricier$10.175,70077
Albertapricier$10.4285073

Frequently asked questions

How much does a Google Ads click cost for waterproofing companies in Canada?

About $4.20 to $20.20 per click at the top of the page, typically around $9.21, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for waterproofing companies in Canada?

October and March have the most searches. September is the slowest month.

How many people search for waterproofing companies in Canada?

About 8,300 searches a month for core terms.

How much do Facebook and Instagram ads cost for waterproofing companies in Canada?

Paid Media Canada benchmarks put cost per lead at about $40 to $100 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for waterproofing companies in Canada, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.