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How much do Google Ads cost for waterproofing companies in Winnipeg?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.90–$9.53

Typical about $4.26, top-of-page range

Searches a month

170

Core searches in Winnipeg

Competition

Medium

56/100 on Google’s scale

Busiest months

Jun, Apr

Slowest: November

In short: Google Ads for waterproofing companies in Winnipeg, MB cost about $1.90–$9.53 per click, with about 170 searches a month and the most demand in June.

On Meta Facebook and Instagram

Cost per lead

$40–$100

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners with basements, home improvement, recent home buyers

Ages 35–65 · 749,607 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Spring thaw leak warning

What this means

  • Clicks cost about 0% more here than the Manitoba average ($4.26 vs $4.26).
  • Against the Canada average ($9.21), clicks here cost about 54% less.
  • Searches peak in June and April and are lowest in November. The busiest month gets about 300% more searches than the slowest.
  • Launch or raise budgets by mid-May so campaigns are learning before the June peak.
  • Competition is medium (56/100), below the national level for this industry (70/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

WinnipegManitobaCanada

050100150200JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

70Jan75Feb122Mar151Apr116May186Jun104Jul99Aug64Sep99Oct46Nov70Dec

Compared with other Manitoba markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Winnipeg$4.2617056
Springfield$4.623065
St. Andrewspricier$5.333031
Manitoba (province)$4.2628048
Canada$9.218,30070

Frequently asked questions

How much does a Google Ads click cost for waterproofing companies in Winnipeg?

About $1.90 to $9.53 per click at the top of the page, typically around $4.26, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for waterproofing companies in Winnipeg?

June and April have the most searches. November is the slowest month.

How many people search for waterproofing companies in Winnipeg?

About 170 searches a month for core terms.

How much do Facebook and Instagram ads cost for waterproofing companies in Winnipeg?

Paid Media Canada benchmarks put cost per lead at about $40 to $100 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for waterproofing companies in Winnipeg, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.