How much does advertising cost for dentists in Rouyn-Noranda?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.96–$45.99

Typical about $9.49, top-of-page range

Searches a month

120

Core searches in Rouyn-Noranda

Competition

Low

13/100 on Google’s scale

Busiest months

Apr, Jan

Slowest: November

In short: Google Ads for dentists in Rouyn-Noranda, QC cost about $1.96–$45.99 per click, with about 120 searches a month and the most demand in April.

On Meta Facebook and Instagram

Cost per lead

$21.25–$59.50

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Parents, health and wellness, cosmetic interests

Ages 25–60 · 42,313 people live here (2021 Census)

Target area

25 km around your town

Ad idea: New patient special

What this means

  • Clicks cost about 66% more here than the Quebec average ($9.49 vs $5.72).
  • Against the Canada average ($15.90), clicks here cost about 40% less.
  • Searches peak in April and January and are lowest in November. The busiest month gets about 125% more searches than the slowest.
  • Launch or raise budgets by mid-March so campaigns are learning before the April peak.
  • Competition is low (13/100), below the national level for this industry (24/100).
  • Elsewhere in Quebec, Montreal runs about 46% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Rouyn-NorandaQuebecCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

137Jan105Feb105Mar145Apr105May97Jun97Jul97Aug81Sep72Oct64Nov97Dec

Compared with other Quebec markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Quebec Citycheaper$3.8053017
Dollard-des-Ormeauxcheaper$4.7318032
Montrealcheaper$5.159,67019
Longueuilcheaper$5.2847025
Pointe-Clairecheaper$6.7624034
Lavalcheaper$7.3975026
Mont-Royalcheaper$7.8926022
Brossard$8.6135014
Rouyn-Noranda$9.4912013
Gatineaupricier$11.1561024
Quebec (province)$5.7217,90020
Canada$15.90165,10024

Who lives in Rouyn-Noranda

2021 Census, Statistics Canada. Use it to set ages, language and targeting on Meta and other channels.

People

42,313

19,285 households

Median age

42

Quebec: 43.2

Household income

$76,000

Median, 2020 · Quebec: $73k

Homeowners

63.1%

of households · Quebec: 59.9%

French mother tongue

95.3%

Quebec: 74.8%

Couples with children

36.9%

of census families · Quebec: 38.9%

Age mix

About how many adults here use each platform

  • Facebookup to ~27,000
  • YouTubeup to ~24,000
  • Instagramup to ~21,000
  • LinkedInup to ~16,000
  • TikTokup to ~12,000
  • Redditup to ~8,900

Estimate: adults aged 20+ in Rouyn-Noranda (Census 2021) × the share of online Canadian adults who use each platform (TMU Social Media Lab, The State of Social Media in Canada 2025 (summary)). It assumes people here use each platform at the national rate and counts all adults, not only those online, so treat these as upper estimates. Meta’s own audience size for your exact targeting will differ.

  • 95% have French as their mother tongue. Run French ads and landing pages, and check Quebec's French-language rules for advertising.

Other channels

Beyond Google and Meta. “Good fit”, “Worth testing” and “Usually not a fit” are PaidMedia.ca’s take for this kind of business; the numbers come from the sources listed on each card.

Microsoft Ads

Worth testing

~18 searches a month on Bing and Yahoo

Bing has 10.46% of searches in Canada and Yahoo 2.49%, against Google’s 85.03%. Microsoft Advertising serves ads on both. You can import your Google Ads campaigns to test it with little setup.

Estimate: Google searches here × Bing and Yahoo’s share ÷ Google’s share. Search share: StatCounter Global Stats, 2026-10.

LinkedIn

Usually not a fit

49% of online Canadian adults use it (63% of ages 25–34)

Targets by job title, company and industry. It pays off mainly for business buyers and recruiting, not everyday consumer services.

TMU Social Media Lab (summary)

Reddit

Usually not a fit

27% of online Canadian adults use it (52% of ages 18–24)

Ads run beside community discussions. Useful for considered purchases where people ask others for advice before buying.

TMU Social Media Lab (summary)

Pinterest

Usually not a fit

39% of online Canadian adults use it (52% of women)

People plan projects and purchases here. Strong for home, style and beauty ideas.

TMU Social Media Lab (summary)

ChatGPT ads

Not allowed right now

26.8% of Canadian internet users use ChatGPT monthly

Ads show to adults on ChatGPT’s Free and Go plans in Canada, below answers and labelled as sponsored. Buying is through OpenAI’s self-serve Ads Manager (beta), by CPM or CPC, from about $25 a day per campaign. OpenAI doesn’t publish its prices.

OpenAI’s ad policy currently restricts health, legal and financial services outside the US, which covers this industry. Check the current policy before planning.

OpenAI: New ways to buy ChatGPT ads · Creative Web Works, summarising OpenAI Ads Manager help pages · We Are Social & Meltwater, Digital 2026: Canada

Frequently asked questions

How much does a Google Ads click cost for dentists in Rouyn-Noranda?

About $1.96 to $45.99 per click at the top of the page, typically around $9.49, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for dentists in Rouyn-Noranda?

April and January have the most searches. November is the slowest month.

How many people search for dentists in Rouyn-Noranda?

About 120 searches a month for core terms.

How much do Facebook and Instagram ads cost for dentists in Rouyn-Noranda?

Paid Media Canada benchmarks put cost per lead at about $21.25 to $59.50 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for dentists in Rouyn-Noranda, with these numbers already filled in.

Build a full plan

Ask another question

Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.