How much does advertising cost for garage door companies in Bathurst?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$0.82–$5.28

New Brunswick price (too few local ad clicks)

Searches a month

30

Core searches in Bathurst

Competition

Low

19/100 on Google’s scale

Busiest months

Mar, Jan

Slowest: December

In short: Google Ads for garage door companies in Bathurst, NB cost about $0.82–$5.28 per click, with about 30 searches a month and the most demand in March.

On Meta Facebook and Instagram

Cost per lead

$21.25–$51

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Homeowners, home improvement, car owners

Ages 30–65 · 12,157 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Same-day spring and opener repair

What this means

  • Google has too few paid clicks in Bathurst to price it on its own, so costs shown are the New Brunswick average. Search demand is still local.
  • Searches peak in March and January and are lowest in December. The busiest month gets about 200% more searches than the slowest.
  • Launch or raise budgets by mid-February so campaigns are learning before the March peak.
  • Competition is low (19/100), below the national level for this industry (74/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

BathurstNew BrunswickCanada

060120180240JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

109Jan109Feb218Mar109Apr73May73Jun109Jul73Aug73Sep109Oct73Nov73Dec

Compared with other New Brunswick markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Miramichicheaper$0.492037
Quispamsischeaper$0.752045
Dieppecheaper$1.475044
Monctoncheaper$1.6210061
Saint Johnpricier$2.497073
Frederictonpricier$4.3610081
New Brunswick (province)$2.0865072
Canada$8.1636,20074

Who lives in Bathurst

2021 Census, Statistics Canada. Use it to set ages, language and targeting on Meta and other channels.

People

12,157

5,825 households

Median age

53.2

New Brunswick: 46.8

Household income

$54,800

Median, 2020 · New Brunswick: $70k

Homeowners

60.4%

of households · New Brunswick: 73%

French mother tongue

47%

New Brunswick: 29.5%

Couples with children

30.3%

of census families · New Brunswick: 35%

Age mix

About how many adults here use each platform

  • Facebookup to ~8,500
  • YouTubeup to ~7,600
  • Instagramup to ~6,500
  • LinkedInup to ~5,100
  • TikTokup to ~3,600
  • Redditup to ~2,800

Estimate: adults aged 20+ in Bathurst (Census 2021) × the share of online Canadian adults who use each platform (TMU Social Media Lab, The State of Social Media in Canada 2025 (summary)). It assumes people here use each platform at the national rate and counts all adults, not only those online, so treat these as upper estimates. Meta’s own audience size for your exact targeting will differ.

  • Only 60% of households own their home (New Brunswick: 73%). Expect more renters: include landlords and property managers in your targeting.
  • 47% have French as their mother tongue. Run French ads and landing pages.
  • An older population (median age 53.2 vs 46.8 for New Brunswick). Facebook and YouTube reach more of this audience than TikTok or Snapchat.
  • Median household income is 22% lower than New Brunswick. Lead with clear prices, value and payment options.

Other channels

Beyond Google and Meta. “Good fit”, “Worth testing” and “Usually not a fit” are PaidMedia.ca’s take for this kind of business; the numbers come from the sources listed on each card.

Microsoft Ads

Good fit

~5 searches a month on Bing and Yahoo

Bing has 10.46% of searches in Canada and Yahoo 2.49%, against Google’s 85.03%. Microsoft Advertising serves ads on both. You can import your Google Ads campaigns to test it with little setup.

Estimate: Google searches here × Bing and Yahoo’s share ÷ Google’s share. Search share: StatCounter Global Stats, 2026-10.

LinkedIn

Usually not a fit

49% of online Canadian adults use it (63% of ages 25–34)

Targets by job title, company and industry. It pays off mainly for business buyers and recruiting, not everyday consumer services.

TMU Social Media Lab (summary)

Reddit

Usually not a fit

27% of online Canadian adults use it (52% of ages 18–24)

Ads run beside community discussions. Useful for considered purchases where people ask others for advice before buying.

TMU Social Media Lab (summary)

Pinterest

Usually not a fit

39% of online Canadian adults use it (52% of women)

People plan projects and purchases here. Strong for home, style and beauty ideas.

TMU Social Media Lab (summary)

Frequently asked questions

How much does a Google Ads click cost for garage door companies in Bathurst?

About $0.82 to $5.28 per click at the top of the page, typically around $2.08 (the New Brunswick average, since there are too few local ad clicks to price Bathurst on its own), based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for garage door companies in Bathurst?

March and January have the most searches. December is the slowest month.

How many people search for garage door companies in Bathurst?

About 30 searches a month for core terms.

How much do Facebook and Instagram ads cost for garage door companies in Bathurst?

Paid Media Canada benchmarks put cost per lead at about $21.25 to $51 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for garage door companies in Bathurst, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.