How much do Google Ads cost for insulation companies in Bathurst?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$1.43–$39.87
Typical about $7.55, top-of-page range
Searches a month
30
Core searches in Bathurst
Competition
High
73/100 on Google’s scale
Busiest months
Jul, Oct
Slowest: June
In short: Google Ads for insulation companies in Bathurst, NB cost about $1.43–$39.87 per click, with about 30 searches a month and the most demand in July.
What this means
- Clicks cost about 122% more here than the New Brunswick average ($7.55 vs $3.40).
- Against the Canada average ($3.87), clicks here cost about 95% more.
- Searches peak in July and October and are lowest in June. The busiest month gets about 100% more searches than the slowest.
- Launch or raise budgets by mid-June so campaigns are learning before the July peak.
- Competition is high (73/100), below the national level for this industry (89/100).
- Elsewhere in New Brunswick, Moncton runs about 57% cheaper per click. Worth testing if you serve both areas.
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
BathurstNew BrunswickCanada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Compared with other New Brunswick markets
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| Quispamsischeaper | $1.08 | 30 | 93 |
| Miramichicheaper | $1.82 | 30 | 92 |
| Saint Johncheaper | $2.50 | 100 | 87 |
| Dieppecheaper | $3.13 | 60 | 87 |
| Monctoncheaper | $3.24 | 140 | 82 |
| Riverviewcheaper | $3.41 | 30 | 82 |
| Frederictoncheaper | $3.96 | 110 | 89 |
| Tracadiecheaper | $6.04 | 30 | 46 |
| Bathurst | $7.55 | 30 | 73 |
| New Brunswick (province) | $3.40 | 890 | 93 |
| Canada | $3.87 | 31,300 | 89 |
Frequently asked questions
How much does a Google Ads click cost for insulation companies in Bathurst?
About $1.43 to $39.87 per click at the top of the page, typically around $7.55, based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for insulation companies in Bathurst?
July and October have the most searches. June is the slowest month.
How many people search for insulation companies in Bathurst?
About 30 searches a month for core terms.
How much do Facebook and Instagram ads cost for insulation companies in Bathurst?
Paid Media Canada benchmarks put cost per lead at about $25.50 to $68 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for insulation companies in Bathurst, with these numbers already filled in.
Ask another question
Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.