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How much do Google Ads cost for insulation companies in Dieppe?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$0.84–$11.66

Typical about $3.13, top-of-page range

Searches a month

60

Core searches in Dieppe

Competition

High

87/100 on Google’s scale

Busiest months

Oct, Nov

Slowest: April

In short: Google Ads for insulation companies in Dieppe, NB cost about $0.84–$11.66 per click, with about 60 searches a month and the most demand in October.

On Meta Facebook and Instagram

Cost per lead

$25.50–$68

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Homeowners, energy efficiency, home improvement, recent movers in older homes

Ages 30–65 · 28,114 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Rebates and grants explained simply

What this means

  • Clicks cost about 8% less here than the New Brunswick average ($3.13 vs $3.40).
  • Against the Canada average ($3.87), clicks here cost about 19% less.
  • Searches peak in October and November and are lowest in April. The busiest month gets about 200% more searches than the slowest.
  • Launch or raise budgets by mid-September so campaigns are learning before the October peak.
  • Competition is high (87/100), close to the national level for this industry (89/100).
  • Elsewhere in New Brunswick, Saint John runs about 20% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

DieppeNew BrunswickCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

96Jan112Feb112Mar48Apr80May80Jun80Jul96Aug112Sep144Oct128Nov112Dec

Compared with other New Brunswick markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Quispamsischeaper$1.083093
Miramichicheaper$1.823092
Saint Johncheaper$2.5010087
Dieppe$3.136087
Moncton$3.2414082
Riverview$3.413082
Frederictonpricier$3.9611089
Tracadiepricier$6.043046
Bathurstpricier$7.553073
New Brunswick (province)$3.4089093
Canada$3.8731,30089

Frequently asked questions

How much does a Google Ads click cost for insulation companies in Dieppe?

About $0.84 to $11.66 per click at the top of the page, typically around $3.13, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for insulation companies in Dieppe?

October and November have the most searches. April is the slowest month.

How many people search for insulation companies in Dieppe?

About 60 searches a month for core terms.

How much do Facebook and Instagram ads cost for insulation companies in Dieppe?

Paid Media Canada benchmarks put cost per lead at about $25.50 to $68 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for insulation companies in Dieppe, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.