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How much do Google Ads cost for insulation companies in Carleton Place?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$3.88–$15.72

Typical about $7.81, top-of-page range

Searches a month

30

Core searches in Carleton Place

Competition

Medium

53/100 on Google’s scale

Busiest months

Jan, Feb

Slowest: October

In short: Google Ads for insulation companies in Carleton Place, ON cost about $3.88–$15.72 per click, with about 30 searches a month and the most demand in January.

On Meta Facebook and Instagram

Cost per lead

$25.50–$68

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Homeowners, energy efficiency, home improvement, recent movers in older homes

Ages 30–65 · 12,517 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Rebates and grants explained simply

What this means

  • Clicks cost about 69% more here than the Ontario average ($7.81 vs $4.62).
  • Against the Canada average ($3.87), clicks here cost about 102% more.
  • Searches peak in January and February and are lowest in October. The busiest month gets about 50% more searches than the slowest.
  • Launch or raise budgets by mid-December so campaigns are learning before the January peak.
  • Competition is medium (53/100), below the national level for this industry (89/100).
  • Elsewhere in Ontario, Toronto runs about 28% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Carleton PlaceOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

103Jan103Feb103Mar103Apr103May103Jun103Jul103Aug103Sep69Oct103Nov103Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Hamiltoncheaper$3.7854090
Markhamcheaper$5.2138074
Londoncheaper$5.3846087
Torontocheaper$5.633,36081
Kitchenercheaper$5.6430091
Mississaugacheaper$5.8081085
Bramptoncheaper$6.0569082
Vaughancheaper$6.1039079
Ottawacheaper$6.311,00085
Carleton Place$7.813053
Ontario (province)$4.6214,60089
Canada$3.8731,30089

Frequently asked questions

How much does a Google Ads click cost for insulation companies in Carleton Place?

About $3.88 to $15.72 per click at the top of the page, typically around $7.81, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for insulation companies in Carleton Place?

January and February have the most searches. October is the slowest month.

How many people search for insulation companies in Carleton Place?

About 30 searches a month for core terms.

How much do Facebook and Instagram ads cost for insulation companies in Carleton Place?

Paid Media Canada benchmarks put cost per lead at about $25.50 to $68 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for insulation companies in Carleton Place, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.