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How much do Google Ads cost for insulation companies in Markham?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$2.26–$12.01

Typical about $5.21, top-of-page range

Searches a month

380

Core searches in Markham

Competition

High

74/100 on Google’s scale

Busiest months

Jan, Feb

Slowest: December

In short: Google Ads for insulation companies in Markham, ON cost about $2.26–$12.01 per click, with about 380 searches a month and the most demand in January.

On Meta Facebook and Instagram

Cost per lead

$30–$80

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners, energy efficiency, home improvement, recent movers in older homes

Ages 30–65 · 338,503 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Rebates and grants explained simply

What this means

  • Clicks cost about 13% more here than the Ontario average ($5.21 vs $4.62).
  • Against the Canada average ($3.87), clicks here cost about 35% more.
  • Searches peak in January and February and are lowest in December. The busiest month gets about 80% more searches than the slowest.
  • Launch or raise budgets by mid-December so campaigns are learning before the January peak.
  • Competition is high (74/100), below the national level for this industry (89/100).
  • Elsewhere in Ontario, Hamilton runs about 27% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

MarkhamOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

131Jan119Feb99Mar102Apr104May87Jun92Jul75Aug97Sep119Oct102Nov73Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Windsorcheaper$2.8626093
Hamiltoncheaper$3.7854090
Markham$5.2138074
London$5.3846087
Toronto$5.633,36081
Kitchener$5.6430091
Mississaugapricier$5.8081085
Bramptonpricier$6.0569082
Vaughanpricier$6.1039079
Ottawapricier$6.311,00085
Ontario (province)$4.6214,60089
Canada$3.8731,30089

Frequently asked questions

How much does a Google Ads click cost for insulation companies in Markham?

About $2.26 to $12.01 per click at the top of the page, typically around $5.21, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for insulation companies in Markham?

January and February have the most searches. December is the slowest month.

How many people search for insulation companies in Markham?

About 380 searches a month for core terms.

How much do Facebook and Instagram ads cost for insulation companies in Markham?

Paid Media Canada benchmarks put cost per lead at about $30 to $80 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for insulation companies in Markham, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.