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How much do Google Ads cost for insulation companies in St. Clair?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.36–$4.26

Typical about $2.41, top-of-page range

Searches a month

30

Core searches in St. Clair

Competition

Medium

62/100 on Google’s scale

Busiest months

Jan, Feb

Slowest: May

In short: Google Ads for insulation companies in St. Clair, ON cost about $1.36–$4.26 per click, with about 30 searches a month and the most demand in January.

On Meta Facebook and Instagram

Cost per lead

$25.50–$68

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Homeowners, energy efficiency, home improvement, recent movers in older homes

Ages 30–65 · 14,659 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Rebates and grants explained simply

What this means

  • Clicks cost about 48% less here than the Ontario average ($2.41 vs $4.62).
  • Against the Canada average ($3.87), clicks here cost about 38% less.
  • Searches peak in January and February and are lowest in May. The busiest month gets about 50% more searches than the slowest.
  • Launch or raise budgets by mid-December so campaigns are learning before the January peak.
  • Competition is medium (62/100), below the national level for this industry (89/100).
  • Elsewhere in Ontario, Kingston runs about 18% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

St. ClairOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

103Jan103Feb103Mar103Apr69May103Jun103Jul103Aug103Sep103Oct103Nov103Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
St. Clair$2.413062
Hamiltonpricier$3.7854090
Markhampricier$5.2138074
Londonpricier$5.3846087
Torontopricier$5.633,36081
Kitchenerpricier$5.6430091
Mississaugapricier$5.8081085
Bramptonpricier$6.0569082
Vaughanpricier$6.1039079
Ottawapricier$6.311,00085
Ontario (province)$4.6214,60089
Canada$3.8731,30089

Frequently asked questions

How much does a Google Ads click cost for insulation companies in St. Clair?

About $1.36 to $4.26 per click at the top of the page, typically around $2.41, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for insulation companies in St. Clair?

January and February have the most searches. May is the slowest month.

How many people search for insulation companies in St. Clair?

About 30 searches a month for core terms.

How much do Facebook and Instagram ads cost for insulation companies in St. Clair?

Paid Media Canada benchmarks put cost per lead at about $25.50 to $68 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for insulation companies in St. Clair, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.