How much does advertising cost for moving companies in Perth East?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$7.38–$26.37

Ontario price (too few local ad clicks)

Searches a month

20

Core searches in Perth East

Competition

Low

0/100 on Google’s scale

Busiest months

Jan, Mar

Slowest: December

In short: Google Ads for moving companies in Perth East, ON cost about $7.38–$26.37 per click, with about 20 searches a month and the most demand in January.

On Meta Facebook and Instagram

Cost per lead

$12.75–$38.25

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Recent home buyers and renters, people relocating, seniors downsizing

Ages 25–65 · 12,595 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Flat-rate local moves

What this means

  • Google has too few paid clicks in Perth East to price it on its own, so costs shown are the Ontario average. Search demand is still local.
  • Searches peak in January and March and are lowest in December. The busiest month gets about 34186% more searches than the slowest.
  • Launch or raise budgets by mid-December so campaigns are learning before the January peak.
  • Competition is low (0/100), below the national level for this industry (52/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Perth EastOntarioCanada

090180270360JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

343Jan0Feb171Mar171Apr171May0Jun171Jul0Aug0Sep0Oct171Nov0Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Windsorcheaper$10.8132058
Bramptoncheaper$11.5065027
London$1374015
Markham$14.8523080
Mississauga$15.3187057
Torontopricier$16.243,50080
Ottawapricier$16.5580070
Vaughanpricier$16.5749081
Hamiltonpricier$17.6043016
Ontario (province)$13.9512,00054
Canada$12.3330,20052

Who lives in Perth East

2021 Census, Statistics Canada. Use it to set ages, language and targeting on Meta and other channels.

People

12,595

4,110 households

Median age

36.4

Ontario: 41.6

Household income

$96,000

Median, 2020 · Ontario: $91k

Homeowners

82%

of households · Ontario: 68.4%

French mother tongue

0.2%

Ontario: 3.3%

Couples with children

51.1%

of census families · Ontario: 44.4%

Age mix

About how many adults here use each platform

  • Facebookup to ~7,200
  • YouTubeup to ~6,400
  • Instagramup to ~5,500
  • LinkedInup to ~4,300
  • TikTokup to ~3,100
  • Redditup to ~2,400

Estimate: adults aged 20+ in Perth East (Census 2021) × the share of online Canadian adults who use each platform (TMU Social Media Lab, The State of Social Media in Canada 2025 (summary)). It assumes people here use each platform at the national rate and counts all adults, not only those online, so treat these as upper estimates. Meta’s own audience size for your exact targeting will differ.

  • 82% of households own their home, more than Ontario (68%). Homeowner-focused ads and offers fit here.
  • A younger population (median age 36.4 vs 41.6 for Ontario). Instagram and TikTok are worth more budget here.
  • More families with children than Ontario (51% of families vs 44%). Family-focused messages and timing around school schedules can help.

Other channels

Beyond Google and Meta. “Good fit”, “Worth testing” and “Usually not a fit” are PaidMedia.ca’s take for this kind of business; the numbers come from the sources listed on each card.

Microsoft Ads

Good fit

~3 searches a month on Bing and Yahoo

Bing has 10.46% of searches in Canada and Yahoo 2.49%, against Google’s 85.03%. Microsoft Advertising serves ads on both. You can import your Google Ads campaigns to test it with little setup.

Estimate: Google searches here × Bing and Yahoo’s share ÷ Google’s share. Search share: StatCounter Global Stats, 2026-10.

LinkedIn

Usually not a fit

49% of online Canadian adults use it (63% of ages 25–34)

Targets by job title, company and industry. It pays off mainly for business buyers and recruiting, not everyday consumer services.

TMU Social Media Lab (summary)

Reddit

Usually not a fit

27% of online Canadian adults use it (52% of ages 18–24)

Ads run beside community discussions. Useful for considered purchases where people ask others for advice before buying.

TMU Social Media Lab (summary)

Pinterest

Usually not a fit

39% of online Canadian adults use it (52% of women)

People plan projects and purchases here. Strong for home, style and beauty ideas.

TMU Social Media Lab (summary)

Frequently asked questions

How much does a Google Ads click cost for moving companies in Perth East?

About $7.38 to $26.37 per click at the top of the page, typically around $13.95 (the Ontario average, since there are too few local ad clicks to price Perth East on its own), based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for moving companies in Perth East?

January and March have the most searches. December is the slowest month.

How many people search for moving companies in Perth East?

About 20 searches a month for core terms.

How much do Facebook and Instagram ads cost for moving companies in Perth East?

Paid Media Canada benchmarks put cost per lead at about $12.75 to $38.25 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for moving companies in Perth East, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.