How much does advertising cost for moving companies in St. Andrews?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$5.47–$11.72

Typical about $8.01, top-of-page range

Searches a month

50

Core searches in St. Andrews

Competition

High

85/100 on Google’s scale

Busiest months

Jul, Aug

Slowest: June

In short: Google Ads for moving companies in St. Andrews, MB cost about $5.47–$11.72 per click, with about 50 searches a month and the most demand in July.

On Meta Facebook and Instagram

Cost per lead

$12.75–$38.25

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Recent home buyers and renters, people relocating, seniors downsizing

Ages 25–65 · 11,723 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Flat-rate local moves

What this means

  • Clicks cost about 4% more here than the Manitoba average ($8.01 vs $7.68).
  • Against the Canada average ($12.33), clicks here cost about 35% less.
  • Searches peak in July and August and are lowest in June. The busiest month gets about 167% more searches than the slowest.
  • Launch or raise budgets by mid-June so campaigns are learning before the July peak.
  • Competition is high (85/100), above the national level for this industry (52/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

St. AndrewsManitobaCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

56Jan75Feb131Mar94Apr131May56Jun150Jul150Aug75Sep94Oct94Nov94Dec

Compared with other Manitoba markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Winklercheaper$4.302034
Brandoncheaper$5.153062
Portage la Prairiecheaper$5.762082
Hanovercheaper$5.953075
Tachécheaper$5.972072
St. Andrews$8.015085
Winnipeg$8.7143079
Springfieldpricier$10.085094
Manitoba (province)$7.6865078
Canada$12.3330,20052

Who lives in St. Andrews

2021 Census, Statistics Canada. Use it to set ages, language and targeting on Meta and other channels.

People

11,723

4,405 households

Median age

46.8

Manitoba: 38.4

Household income

$106,000

Median, 2020 · Manitoba: $80k

Homeowners

96.1%

of households · Manitoba: 67.4%

French mother tongue

1.3%

Manitoba: 2.8%

Couples with children

42.5%

of census families · Manitoba: 42.9%

Age mix

About how many adults here use each platform

  • Facebookup to ~7,600
  • YouTubeup to ~6,700
  • Instagramup to ~5,800
  • LinkedInup to ~4,500
  • TikTokup to ~3,200
  • Redditup to ~2,500

Estimate: adults aged 20+ in St. Andrews (Census 2021) × the share of online Canadian adults who use each platform (TMU Social Media Lab, The State of Social Media in Canada 2025 (summary)). It assumes people here use each platform at the national rate and counts all adults, not only those online, so treat these as upper estimates. Meta’s own audience size for your exact targeting will differ.

  • 96% of households own their home, more than Manitoba (67%). Homeowner-focused ads and offers fit here.
  • An older population (median age 46.8 vs 38.4 for Manitoba). Facebook and YouTube reach more of this audience than TikTok or Snapchat.
  • Median household income is 33% higher than Manitoba. Premium offers and financing for bigger jobs can land well.

Other channels

Beyond Google and Meta. “Good fit”, “Worth testing” and “Usually not a fit” are PaidMedia.ca’s take for this kind of business; the numbers come from the sources listed on each card.

Microsoft Ads

Good fit

~8 searches a month on Bing and Yahoo

Bing has 10.46% of searches in Canada and Yahoo 2.49%, against Google’s 85.03%. Microsoft Advertising serves ads on both. You can import your Google Ads campaigns to test it with little setup.

Estimate: Google searches here × Bing and Yahoo’s share ÷ Google’s share. Search share: StatCounter Global Stats, 2026-10.

LinkedIn

Usually not a fit

49% of online Canadian adults use it (63% of ages 25–34)

Targets by job title, company and industry. It pays off mainly for business buyers and recruiting, not everyday consumer services.

TMU Social Media Lab (summary)

Reddit

Usually not a fit

27% of online Canadian adults use it (52% of ages 18–24)

Ads run beside community discussions. Useful for considered purchases where people ask others for advice before buying.

TMU Social Media Lab (summary)

Pinterest

Usually not a fit

39% of online Canadian adults use it (52% of women)

People plan projects and purchases here. Strong for home, style and beauty ideas.

TMU Social Media Lab (summary)

Frequently asked questions

How much does a Google Ads click cost for moving companies in St. Andrews?

About $5.47 to $11.72 per click at the top of the page, typically around $8.01, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for moving companies in St. Andrews?

July and August have the most searches. June is the slowest month.

How many people search for moving companies in St. Andrews?

About 50 searches a month for core terms.

How much do Facebook and Instagram ads cost for moving companies in St. Andrews?

Paid Media Canada benchmarks put cost per lead at about $12.75 to $38.25 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for moving companies in St. Andrews, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.