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How much do Google Ads cost for optometrists in Matane?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.96–$6.57

Quebec price (too few local ad clicks)

Searches a month

30

Core searches in Matane

Competition

Low

1/100 on Google’s scale

Busiest months

Feb, Mar

Slowest: September

In short: Google Ads for optometrists in Matane, QC cost about $1.96–$6.57 per click, with about 30 searches a month and the most demand in February.

On Meta Facebook and Instagram

Cost per lead

$12.75–$34

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Families, office workers, people who wear glasses, parents of school-age kids

Ages 20–65 · 13,987 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Back-to-school eye exams

What this means

  • Google has too few paid clicks in Matane to price it on its own, so costs shown are the Quebec average. Search demand is still local.
  • Searches peak in February and March and are lowest in September. The busiest month gets about 200% more searches than the slowest.
  • Launch or raise budgets by mid-January so campaigns are learning before the February peak.
  • Competition is low (1/100), below the national level for this industry (40/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

MataneQuebecCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

100Jan150Feb150Mar150Apr50May100Jun100Jul50Aug50Sep100Oct100Nov100Dec

Compared with other Quebec markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Sherbrookecheaper$2.2216028
Longueuil$3.4439050
Laval$3.6351056
Montreal$3.784,67037
Quebec City$3.8938046
Gatineaupricier$4.0353043
Pointe-Clairepricier$4.2119068
Brossardpricier$4.4219046
Mont-Royalpricier$4.5614050
Quebec (province)$3.5910,10042
Canada$5.3196,70040

Frequently asked questions

How much does a Google Ads click cost for optometrists in Matane?

About $1.96 to $6.57 per click at the top of the page, typically around $3.59 (the Quebec average, since there are too few local ad clicks to price Matane on its own), based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for optometrists in Matane?

February and March have the most searches. September is the slowest month.

How many people search for optometrists in Matane?

About 30 searches a month for core terms.

How much do Facebook and Instagram ads cost for optometrists in Matane?

Paid Media Canada benchmarks put cost per lead at about $12.75 to $34 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for optometrists in Matane, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.