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How much do Google Ads cost for optometrists in Varennes?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.59–$4.58

Typical about $2.70, top-of-page range

Searches a month

30

Core searches in Varennes

Competition

Medium

56/100 on Google’s scale

Busiest months

Feb, Apr

Slowest: October

In short: Google Ads for optometrists in Varennes, QC cost about $1.59–$4.58 per click, with about 30 searches a month and the most demand in February.

On Meta Facebook and Instagram

Cost per lead

$12.75–$34

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Families, office workers, people who wear glasses, parents of school-age kids

Ages 20–65 · 21,198 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Back-to-school eye exams

What this means

  • Clicks cost about 25% less here than the Quebec average ($2.70 vs $3.59).
  • Against the Canada average ($5.31), clicks here cost about 49% less.
  • Searches peak in February and April and are lowest in October. The busiest month gets about 200% more searches than the slowest.
  • Launch or raise budgets by mid-January so campaigns are learning before the February peak.
  • Competition is medium (56/100), above the national level for this industry (40/100).
  • Elsewhere in Quebec, Sherbrooke runs about 18% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

VarennesQuebecCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

50Jan150Feb50Mar150Apr100May50Jun100Jul150Aug150Sep50Oct100Nov100Dec

Compared with other Quebec markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Sherbrookecheaper$2.2216028
Varennes$2.703056
Longueuilpricier$3.4439050
Lavalpricier$3.6351056
Montrealpricier$3.784,67037
Quebec Citypricier$3.8938046
Gatineaupricier$4.0353043
Pointe-Clairepricier$4.2119068
Brossardpricier$4.4219046
Mont-Royalpricier$4.5614050
Quebec (province)$3.5910,10042
Canada$5.3196,70040

Frequently asked questions

How much does a Google Ads click cost for optometrists in Varennes?

About $1.59 to $4.58 per click at the top of the page, typically around $2.70, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for optometrists in Varennes?

February and April have the most searches. October is the slowest month.

How many people search for optometrists in Varennes?

About 30 searches a month for core terms.

How much do Facebook and Instagram ads cost for optometrists in Varennes?

Paid Media Canada benchmarks put cost per lead at about $12.75 to $34 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for optometrists in Varennes, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.