How much does advertising cost for pest control companies in Port Alberni?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$0.68–$2.61

Typical about $1.33, top-of-page range

Searches a month

20

Core searches in Port Alberni

Competition

Medium

65/100 on Google’s scale

Busiest months

Jan, May

Slowest: November

In short: Google Ads for pest control companies in Port Alberni, BC cost about $0.68–$2.61 per click, with about 20 searches a month and the most demand in January.

On Meta Facebook and Instagram

Cost per lead

$17–$46.75

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Homeowners, renters, property managers

Ages 28–65 · 18,259 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Seasonal pest alerts for your area

What this means

  • Clicks cost about 85% less here than the British Columbia average ($1.33 vs $8.77).
  • Against the Canada average ($7.74), clicks here cost about 83% less.
  • Searches peak in January and May and are lowest in November. The busiest month gets about 100% more searches than the slowest.
  • Launch or raise budgets by mid-December so campaigns are learning before the January peak.
  • Competition is medium (65/100), close to the national level for this industry (67/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Port AlberniBritish ColumbiaCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

120Jan60Feb60Mar60Apr120May120Jun120Jul120Aug120Sep120Oct60Nov120Dec

Compared with other British Columbia markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Port Alberni$1.332065
Victoriapricier$5.3721050
Abbotsfordpricier$6.0310079
Richmondpricier$9.4917094
Deltapricier$9.9811077
Coquitlampricier$10.3312090
Surreypricier$10.9556087
Burnabypricier$10.9632084
North Vancouver (District)pricier$11.4414071
Vancouverpricier$11.7587080
British Columbia (province)$8.773,51077
Canada$7.7419,29067

Who lives in Port Alberni

2021 Census, Statistics Canada. Use it to set ages, language and targeting on Meta and other channels.

People

18,259

8,450 households

Median age

49.2

British Columbia: 42.8

Household income

$62,800

Median, 2020 · British Columbia: $85k

Homeowners

68.9%

of households · British Columbia: 66.8%

French mother tongue

1.6%

British Columbia: 1.2%

Couples with children

28.9%

of census families · British Columbia: 40.1%

Age mix

About how many adults here use each platform

  • Facebookup to ~12,000
  • YouTubeup to ~11,000
  • Instagramup to ~9,300
  • LinkedInup to ~7,200
  • TikTokup to ~5,200
  • Redditup to ~4,000

Estimate: adults aged 20+ in Port Alberni (Census 2021) × the share of online Canadian adults who use each platform (TMU Social Media Lab, The State of Social Media in Canada 2025 (summary)). It assumes people here use each platform at the national rate and counts all adults, not only those online, so treat these as upper estimates. Meta’s own audience size for your exact targeting will differ.

  • An older population (median age 49.2 vs 42.8 for British Columbia). Facebook and YouTube reach more of this audience than TikTok or Snapchat.
  • Median household income is 26% lower than British Columbia. Lead with clear prices, value and payment options.

Other channels

Beyond Google and Meta. “Good fit”, “Worth testing” and “Usually not a fit” are PaidMedia.ca’s take for this kind of business; the numbers come from the sources listed on each card.

Microsoft Ads

Good fit

~3 searches a month on Bing and Yahoo

Bing has 10.46% of searches in Canada and Yahoo 2.49%, against Google’s 85.03%. Microsoft Advertising serves ads on both. You can import your Google Ads campaigns to test it with little setup.

Estimate: Google searches here × Bing and Yahoo’s share ÷ Google’s share. Search share: StatCounter Global Stats, 2026-10.

LinkedIn

Usually not a fit

49% of online Canadian adults use it (63% of ages 25–34)

Targets by job title, company and industry. It pays off mainly for business buyers and recruiting, not everyday consumer services.

TMU Social Media Lab (summary)

Reddit

Usually not a fit

27% of online Canadian adults use it (52% of ages 18–24)

Ads run beside community discussions. Useful for considered purchases where people ask others for advice before buying.

TMU Social Media Lab (summary)

Pinterest

Usually not a fit

39% of online Canadian adults use it (52% of women)

People plan projects and purchases here. Strong for home, style and beauty ideas.

TMU Social Media Lab (summary)

Frequently asked questions

How much does a Google Ads click cost for pest control companies in Port Alberni?

About $0.68 to $2.61 per click at the top of the page, typically around $1.33, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for pest control companies in Port Alberni?

January and May have the most searches. November is the slowest month.

How many people search for pest control companies in Port Alberni?

About 20 searches a month for core terms.

How much do Facebook and Instagram ads cost for pest control companies in Port Alberni?

Paid Media Canada benchmarks put cost per lead at about $17 to $46.75 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for pest control companies in Port Alberni, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.