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How much do Google Ads cost for physiotherapists in Ottawa?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$2.50–$6.95

Typical about $4.17, top-of-page range

Searches a month

4,400

Core searches in Ottawa

Competition

Medium

42/100 on Google’s scale

Busiest months

Mar, Oct

Slowest: December

In short: Google Ads for physiotherapists in Ottawa, ON cost about $2.50–$6.95 per click, with about 4,400 searches a month and the most demand in March.

On Meta Facebook and Instagram

Cost per lead

$24–$60

Paid Media Canada benchmark

Cost per 1,000 views

$14–$26

Typical CPM, major metros

Who to reach

Fitness, running, sports, office workers, injury recovery

Ages 25–65 · 1,017,449 people live here (2021 Census)

Target area

8–12 km around your service area

Ad idea: Direct billing to insurance

What this means

  • Clicks cost about 15% less here than the Ontario average ($4.17 vs $4.92).
  • Against the Canada average ($4.26), clicks here cost about 2% less.
  • Searches peak in March and October and are lowest in December. The busiest month gets about 50% more searches than the slowest.
  • Launch or raise budgets by mid-February so campaigns are learning before the March peak.
  • Competition is medium (42/100), close to the national level for this industry (38/100).
  • Elsewhere in Ontario, Windsor runs about 16% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

OttawaOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

102Jan84Feb126Mar102Apr102May102Jun84Jul84Aug102Sep126Oct102Nov84Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Markhamcheaper$3.601,60027
Brampton$3.792,90031
Ottawa$4.174,40042
Oakvillepricier$4.8588039
Mississaugapricier$4.982,90039
Londonpricier$5.171,60047
Torontopricier$5.1714,80032
Vaughanpricier$5.351,30034
Kitchenerpricier$6.1188048
Hamiltonpricier$6.211,60047
Ontario (province)$4.9249,50035
Canada$4.26110,00038

Frequently asked questions

How much does a Google Ads click cost for physiotherapists in Ottawa?

About $2.50 to $6.95 per click at the top of the page, typically around $4.17, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for physiotherapists in Ottawa?

March and October have the most searches. December is the slowest month.

How many people search for physiotherapists in Ottawa?

About 4,400 searches a month for core terms.

How much do Facebook and Instagram ads cost for physiotherapists in Ottawa?

Paid Media Canada benchmarks put cost per lead at about $24 to $60 for this industry in a market this size, with typical costs of $14 to $26 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for physiotherapists in Ottawa, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.