How much does advertising cost for plumbers in Saint-Sauveur?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$3.19–$9.83

Typical about $5.60, top-of-page range

Searches a month

100

Core searches in Saint-Sauveur

Competition

Medium

52/100 on Google’s scale

Busiest months

Mar, Apr

Slowest: September

In short: Google Ads for plumbers in Saint-Sauveur, QC cost about $3.19–$9.83 per click, with about 100 searches a month and the most demand in March.

On Meta Facebook and Instagram

Cost per lead

$21.25–$51

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Homeowners, home improvement, DIY, recent movers

Ages 30–65 · 11,580 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Flat-rate pricing shown upfront

What this means

  • Clicks cost about 13% less here than the Quebec average ($5.60 vs $6.42).
  • Against the Canada average ($14.11), clicks here cost about 60% less.
  • Searches peak in March and April and are lowest in September. The busiest month gets about 275% more searches than the slowest.
  • Launch or raise budgets by mid-February so campaigns are learning before the March peak.
  • Competition is medium (52/100), close to the national level for this industry (45/100).
  • Elsewhere in Quebec, Blainville runs about 21% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Saint-SauveurQuebecCanada

060120180240JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

79Jan79Feb170Mar147Apr91May79Jun102Jul125Aug45Sep91Oct91Nov102Dec

Compared with other Quebec markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Mont-Royal$5.5321047
Saint-Sauveur$5.6010052
Quebec City$5.7526022
Brossard$5.8718036
Lavalpricier$6.4857041
Montrealpricier$6.546,59036
Kirklandpricier$7.1817060
Pointe-Clairepricier$8.4021055
Longueuilpricier$9.4730038
Gatineaupricier$10.1148044
Quebec (province)$6.4210,83038
Canada$14.11130,70045

Who lives in Saint-Sauveur

2021 Census, Statistics Canada. Use it to set ages, language and targeting on Meta and other channels.

People

11,580

5,940 households

Median age

58.4

Quebec: 43.2

Household income

$71,000

Median, 2020 · Quebec: $73k

Homeowners

69.9%

of households · Quebec: 59.9%

French mother tongue

86.8%

Quebec: 74.8%

Couples with children

24.4%

of census families · Quebec: 38.9%

Age mix

About how many adults here use each platform

  • Facebookup to ~8,200
  • YouTubeup to ~7,300
  • Instagramup to ~6,300
  • LinkedInup to ~4,900
  • TikTokup to ~3,500
  • Redditup to ~2,700

Estimate: adults aged 20+ in Saint-Sauveur (Census 2021) × the share of online Canadian adults who use each platform (TMU Social Media Lab, The State of Social Media in Canada 2025 (summary)). It assumes people here use each platform at the national rate and counts all adults, not only those online, so treat these as upper estimates. Meta’s own audience size for your exact targeting will differ.

  • 70% of households own their home, more than Quebec (60%). Homeowner-focused ads and offers fit here.
  • 87% have French as their mother tongue. Run French ads and landing pages, and check Quebec's French-language rules for advertising.
  • An older population (median age 58.4 vs 43.2 for Quebec). Facebook and YouTube reach more of this audience than TikTok or Snapchat.

Other channels

Beyond Google and Meta. “Good fit”, “Worth testing” and “Usually not a fit” are PaidMedia.ca’s take for this kind of business; the numbers come from the sources listed on each card.

Microsoft Ads

Good fit

~15 searches a month on Bing and Yahoo

Bing has 10.46% of searches in Canada and Yahoo 2.49%, against Google’s 85.03%. Microsoft Advertising serves ads on both. You can import your Google Ads campaigns to test it with little setup.

Estimate: Google searches here × Bing and Yahoo’s share ÷ Google’s share. Search share: StatCounter Global Stats, 2026-10.

LinkedIn

Usually not a fit

49% of online Canadian adults use it (63% of ages 25–34)

Targets by job title, company and industry. It pays off mainly for business buyers and recruiting, not everyday consumer services.

TMU Social Media Lab (summary)

Reddit

Usually not a fit

27% of online Canadian adults use it (52% of ages 18–24)

Ads run beside community discussions. Useful for considered purchases where people ask others for advice before buying.

TMU Social Media Lab (summary)

Pinterest

Usually not a fit

39% of online Canadian adults use it (52% of women)

People plan projects and purchases here. Strong for home, style and beauty ideas.

TMU Social Media Lab (summary)

Frequently asked questions

How much does a Google Ads click cost for plumbers in Saint-Sauveur?

About $3.19 to $9.83 per click at the top of the page, typically around $5.60, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for plumbers in Saint-Sauveur?

March and April have the most searches. September is the slowest month.

How many people search for plumbers in Saint-Sauveur?

About 100 searches a month for core terms.

How much do Facebook and Instagram ads cost for plumbers in Saint-Sauveur?

Paid Media Canada benchmarks put cost per lead at about $21.25 to $51 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for plumbers in Saint-Sauveur, with these numbers already filled in.

Build a full plan

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.