How much does advertising cost for renovation contractors in Morinville?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$3.38–$17.44

Alberta price (too few local ad clicks)

Searches a month

40

Core searches in Morinville

Competition

Low

25/100 on Google’s scale

Busiest months

Apr, Jun

Slowest: October

In short: Google Ads for renovation contractors in Morinville, AB cost about $3.38–$17.44 per click, with about 40 searches a month and the most demand in April.

On Meta Facebook and Instagram

Cost per lead

$34–$102

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Homeowners, home renovation, interior design, recent movers

Ages 30–65 · 10,385 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Before-and-after transformation reels

What this means

  • Google has too few paid clicks in Morinville to price it on its own, so costs shown are the Alberta average. Search demand is still local.
  • Searches peak in April and June and are lowest in October. The busiest month gets about 21076% more searches than the slowest.
  • Launch or raise budgets by mid-March so campaigns are learning before the April peak.
  • Competition is low (25/100), below the national level for this industry (53/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

MorinvilleAlbertaCanada

060120180240JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

0Jan0Feb0Mar212Apr71May212Jun212Jul71Aug71Sep0Oct141Nov212Dec

Compared with other Alberta markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Edmontoncheaper$5.8866040
Sturgeon Countycheaper$6.048056
St. Albertcheaper$6.174060
Parkland Countycheaper$6.3311052
Spruce Grove$7.294055
Red Deer Countypricier$8.535060
Red Deerpricier$9.084091
Airdriepricier$9.194072
Calgarypricier$10.9884057
Alberta (province)$7.682,11049
Canada$8.8123,00053

Who lives in Morinville

2021 Census, Statistics Canada. Use it to set ages, language and targeting on Meta and other channels.

People

10,385

3,770 households

Median age

36.4

Alberta: 38.4

Household income

$108,000

Median, 2020 · Alberta: $96k

Homeowners

83.4%

of households · Alberta: 70.9%

French mother tongue

4.3%

Alberta: 1.5%

Couples with children

47.1%

of census families · Alberta: 45.1%

Age mix

About how many adults here use each platform

  • Facebookup to ~6,000
  • YouTubeup to ~5,400
  • Instagramup to ~4,600
  • LinkedInup to ~3,600
  • TikTokup to ~2,600
  • Redditup to ~2,000

Estimate: adults aged 20+ in Morinville (Census 2021) × the share of online Canadian adults who use each platform (TMU Social Media Lab, The State of Social Media in Canada 2025 (summary)). It assumes people here use each platform at the national rate and counts all adults, not only those online, so treat these as upper estimates. Meta’s own audience size for your exact targeting will differ.

  • 83% of households own their home, more than Alberta (71%). Homeowner-focused ads and offers fit here.
  • Median household income is 13% higher than Alberta. Premium offers and financing for bigger jobs can land well.

Other channels

Beyond Google and Meta. “Good fit”, “Worth testing” and “Usually not a fit” are PaidMedia.ca’s take for this kind of business; the numbers come from the sources listed on each card.

Microsoft Ads

Good fit

~6 searches a month on Bing and Yahoo

Bing has 10.46% of searches in Canada and Yahoo 2.49%, against Google’s 85.03%. Microsoft Advertising serves ads on both. You can import your Google Ads campaigns to test it with little setup.

Estimate: Google searches here × Bing and Yahoo’s share ÷ Google’s share. Search share: StatCounter Global Stats, 2026-10.

Pinterest

Worth testing

39% of online Canadian adults use it (52% of women)

People plan projects and purchases here. Strong for home, style and beauty ideas.

TMU Social Media Lab (summary)

LinkedIn

Usually not a fit

49% of online Canadian adults use it (63% of ages 25–34)

Targets by job title, company and industry. It pays off mainly for business buyers and recruiting, not everyday consumer services.

TMU Social Media Lab (summary)

Reddit

Usually not a fit

27% of online Canadian adults use it (52% of ages 18–24)

Ads run beside community discussions. Useful for considered purchases where people ask others for advice before buying.

TMU Social Media Lab (summary)

Frequently asked questions

How much does a Google Ads click cost for renovation contractors in Morinville?

About $3.38 to $17.44 per click at the top of the page, typically around $7.68 (the Alberta average, since there are too few local ad clicks to price Morinville on its own), based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for renovation contractors in Morinville?

April and June have the most searches. October is the slowest month.

How many people search for renovation contractors in Morinville?

About 40 searches a month for core terms.

How much do Facebook and Instagram ads cost for renovation contractors in Morinville?

Paid Media Canada benchmarks put cost per lead at about $34 to $102 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for renovation contractors in Morinville, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.