How much do Google Ads cost for roofers in Calgary?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$10.76–$45.78
Typical about $22.19, top-of-page range
Searches a month
980
Core searches in Calgary
Competition
Medium
58/100 on Google’s scale
Busiest months
Mar, Apr
Slowest: November
In short: Google Ads for roofers in Calgary, AB cost about $10.76–$45.78 per click, with about 980 searches a month and the most demand in March.
What this means
- Clicks cost about 50% more here than the Alberta average ($22.19 vs $14.80).
- Against the Canada average ($11.10), clicks here cost about 100% more.
- Searches peak in March and April and are lowest in November. The busiest month gets about 130% more searches than the slowest.
- Launch or raise budgets by mid-February so campaigns are learning before the March peak.
- Competition is medium (58/100), above the national level for this industry (35/100).
- Elsewhere in Alberta, Edmonton runs about 47% cheaper per click. Worth testing if you serve both areas.
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
CalgaryAlbertaCanada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Compared with other Alberta markets
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| Medicine Hatcheaper | $5.49 | 40 | 36 |
| County of Grande Prairie No. 1cheaper | $6.10 | 60 | 30 |
| Parkland Countycheaper | $9.72 | 130 | 68 |
| Sturgeon Countycheaper | $9.72 | 120 | 46 |
| Edmontoncheaper | $11.67 | 830 | 58 |
| Red Deercheaper | $12.20 | 110 | 43 |
| Red Deer Countycheaper | $12.24 | 130 | 46 |
| Chestermerecheaper | $15.79 | 40 | 49 |
| Foothills Countycheaper | $16.13 | 40 | 59 |
| Calgary | $22.19 | 980 | 58 |
| Alberta (province) | $14.80 | 2,630 | 54 |
| Canada | $11.10 | 21,500 | 35 |
Frequently asked questions
How much does a Google Ads click cost for roofers in Calgary?
About $10.76 to $45.78 per click at the top of the page, typically around $22.19, based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for roofers in Calgary?
March and April have the most searches. November is the slowest month.
How many people search for roofers in Calgary?
About 980 searches a month for core terms.
How much do Facebook and Instagram ads cost for roofers in Calgary?
Paid Media Canada benchmarks put cost per lead at about $48 to $132 for this industry in a market this size, with typical costs of $14 to $26 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for roofers in Calgary, with these numbers already filled in.
Ask another question
Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.