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How much do Google Ads cost for roofers in Edmonton?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$6.47–$21.05

Typical about $11.67, top-of-page range

Searches a month

830

Core searches in Edmonton

Competition

Medium

58/100 on Google’s scale

Busiest months

Jun, Jul

Slowest: February

In short: Google Ads for roofers in Edmonton, AB cost about $6.47–$21.05 per click, with about 830 searches a month and the most demand in June.

On Meta Facebook and Instagram

Cost per lead

$48–$132

Paid Media Canada benchmark

Cost per 1,000 views

$14–$26

Typical CPM, major metros

Who to reach

Homeowners, home renovation, real estate investing

Ages 35–65 · 1,010,899 people live here (2021 Census)

Target area

8–12 km around your service area

Ad idea: Free drone roof inspection

What this means

  • Clicks cost about 21% less here than the Alberta average ($11.67 vs $14.80).
  • Against the Canada average ($11.10), clicks here cost about 5% more.
  • Searches peak in June and July and are lowest in February. The busiest month gets about 258% more searches than the slowest.
  • Launch or raise budgets by mid-May so campaigns are learning before the June peak.
  • Competition is medium (58/100), above the national level for this industry (35/100).
  • Elsewhere in Alberta, Parkland County runs about 17% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

EdmontonAlbertaCanada

050100150200JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

67Jan46Feb131Mar101Apr150May166Jun165Jul79Aug67Sep79Oct90Nov57Dec

Compared with other Alberta markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Medicine Hatcheaper$5.494036
County of Grande Prairie No. 1cheaper$6.106030
Parkland Countycheaper$9.7213068
Sturgeon Countycheaper$9.7212046
Edmonton$11.6783058
Red Deer$12.2011043
Red Deer County$12.2413046
Chestermerepricier$15.794049
Foothills Countypricier$16.134059
Calgarypricier$22.1998058
Alberta (province)$14.802,63054
Canada$11.1021,50035

Frequently asked questions

How much does a Google Ads click cost for roofers in Edmonton?

About $6.47 to $21.05 per click at the top of the page, typically around $11.67, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for roofers in Edmonton?

June and July have the most searches. February is the slowest month.

How many people search for roofers in Edmonton?

About 830 searches a month for core terms.

How much do Facebook and Instagram ads cost for roofers in Edmonton?

Paid Media Canada benchmarks put cost per lead at about $48 to $132 for this industry in a market this size, with typical costs of $14 to $26 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for roofers in Edmonton, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.