How much do Google Ads cost for roofers in St. John's?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$2.65–$14.91
Typical about $6.29, top-of-page range
Searches a month
80
Core searches in St. John's
Competition
Medium
46/100 on Google’s scale
Busiest months
Apr, Jan
Slowest: December
In short: Google Ads for roofers in St. John's, NL cost about $2.65–$14.91 per click, with about 80 searches a month and the most demand in April.
What this means
- Clicks cost about 52% more here than the Newfoundland and Labrador average ($6.29 vs $4.13).
- Against the Canada average ($11.10), clicks here cost about 43% less.
- Searches peak in April and January and are lowest in December. The busiest month gets about 120% more searches than the slowest.
- Launch or raise budgets by mid-March so campaigns are learning before the April peak.
- Competition is medium (46/100), above the national level for this industry (35/100).
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
St. John'sNewfoundland and LabradorCanada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Compared with other Newfoundland and Labrador markets
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| St. John's | $6.29 | 80 | 46 |
| Mount Pearlpricier | $7.69 | 30 | 36 |
| Newfoundland and Labrador (province) | $4.13 | 170 | 50 |
| Canada | $11.10 | 21,500 | 35 |
Frequently asked questions
How much does a Google Ads click cost for roofers in St. John's?
About $2.65 to $14.91 per click at the top of the page, typically around $6.29, based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for roofers in St. John's?
April and January have the most searches. December is the slowest month.
How many people search for roofers in St. John's?
About 80 searches a month for core terms.
How much do Facebook and Instagram ads cost for roofers in St. John's?
Paid Media Canada benchmarks put cost per lead at about $40 to $110 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for roofers in St. John's, with these numbers already filled in.
Ask another question
Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.