How much do Google Ads cost for waterproofing companies in Ottawa?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$6.44–$19.15
Typical about $11.11, top-of-page range
Searches a month
240
Core searches in Ottawa
Competition
High
81/100 on Google’s scale
Busiest months
Jul, Mar
Slowest: December
In short: Google Ads for waterproofing companies in Ottawa, ON cost about $6.44–$19.15 per click, with about 240 searches a month and the most demand in July.
What this means
- Clicks cost about 9% more here than the Ontario average ($11.11 vs $10.17).
- Against the Canada average ($9.21), clicks here cost about 21% more.
- Searches peak in July and March and are lowest in December. The busiest month gets about 245% more searches than the slowest.
- Launch or raise budgets by mid-June so campaigns are learning before the July peak.
- Competition is high (81/100), above the national level for this industry (70/100).
- Elsewhere in Ontario, Barrie runs about 21% cheaper per click. Worth testing if you serve both areas.
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
OttawaOntarioCanada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Compared with other Ontario markets
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| St. Catharinescheaper | $7.40 | 120 | 87 |
| Bramptoncheaper | $8.08 | 170 | 65 |
| Barriecheaper | $8.80 | 190 | 82 |
| Mississauga | $10.96 | 430 | 68 |
| Ottawa | $11.11 | 240 | 81 |
| Vaughan | $11.62 | 170 | 87 |
| Torontopricier | $12.38 | 1,260 | 73 |
| Hamiltonpricier | $12.49 | 260 | 74 |
| Markhampricier | $15.52 | 130 | 81 |
| Oakvillepricier | $18.51 | 180 | 76 |
| Ontario (province) | $10.17 | 5,700 | 77 |
| Canada | $9.21 | 8,300 | 70 |
Frequently asked questions
How much does a Google Ads click cost for waterproofing companies in Ottawa?
About $6.44 to $19.15 per click at the top of the page, typically around $11.11, based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for waterproofing companies in Ottawa?
July and March have the most searches. December is the slowest month.
How many people search for waterproofing companies in Ottawa?
About 240 searches a month for core terms.
How much do Facebook and Instagram ads cost for waterproofing companies in Ottawa?
Paid Media Canada benchmarks put cost per lead at about $48 to $120 for this industry in a market this size, with typical costs of $14 to $26 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for waterproofing companies in Ottawa, with these numbers already filled in.
Ask another question
Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.