How much does advertising cost for window and door companies in Richmond?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$4.25–$24.52

Typical about $10.21, top-of-page range

Searches a month

60

Core searches in Richmond

Competition

Low

27/100 on Google’s scale

Busiest months

Oct, Nov

Slowest: June

In short: Google Ads for window and door companies in Richmond, BC cost about $4.25–$24.52 per click, with about 60 searches a month and the most demand in October.

On Meta Facebook and Instagram

Cost per lead

$40–$110

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners, home renovation, energy efficiency

Ages 35–65 · 209,937 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Energy savings and rebates

What this means

  • Clicks cost about 45% less here than the British Columbia average ($10.21 vs $18.57).
  • Against the Canada average ($20.55), clicks here cost about 50% less.
  • Searches peak in October and November and are lowest in June. The busiest month gets about 850% more searches than the slowest.
  • Launch or raise budgets by mid-September so campaigns are learning before the October peak.
  • Competition is low (27/100), below the national level for this industry (39/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

RichmondBritish ColumbiaCanada

070140210280JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

143Jan29Feb86Mar43Apr29May29Jun43Jul86Aug71Sep271Oct257Nov114Dec

Compared with other British Columbia markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Richmond$10.216027
Surreypricier$19.5513081
Burnabypricier$22.7210069
Vancouverpricier$23.0828071
Abbotsfordpricier$23.967080
Victoriapricier$27.374093
Maple Ridgepricier$27.876097
Kelownapricier$29.434086
Coquitlampricier$33.656070
New Westminsterpricier$54.966093
British Columbia (province)$18.571,36075
Canada$20.5516,50039

Who lives in Richmond

2021 Census, Statistics Canada. Use it to set ages, language and targeting on Meta and other channels.

People

209,937

81,080 households

Median age

43.6

British Columbia: 42.8

Household income

$79,000

Median, 2020 · British Columbia: $85k

Homeowners

71.3%

of households · British Columbia: 66.8%

French mother tongue

0.5%

British Columbia: 1.2%

Couples with children

46.1%

of census families · British Columbia: 40.1%

Age mix

About how many adults here use each platform

  • Facebookup to ~141,000
  • YouTubeup to ~125,000
  • Instagramup to ~108,000
  • LinkedInup to ~84,000
  • TikTokup to ~60,000
  • Redditup to ~46,000

Estimate: adults aged 20+ in Richmond (Census 2021) × the share of online Canadian adults who use each platform (TMU Social Media Lab, The State of Social Media in Canada 2025 (summary)). It assumes people here use each platform at the national rate and counts all adults, not only those online, so treat these as upper estimates. Meta’s own audience size for your exact targeting will differ.

  • 71% of households own their home, more than British Columbia (67%). Homeowner-focused ads and offers fit here.
  • More families with children than British Columbia (46% of families vs 40%). Family-focused messages and timing around school schedules can help.

Other channels

Beyond Google and Meta. “Good fit”, “Worth testing” and “Usually not a fit” are PaidMedia.ca’s take for this kind of business; the numbers come from the sources listed on each card.

Microsoft Ads

Good fit

~9 searches a month on Bing and Yahoo

Bing has 10.46% of searches in Canada and Yahoo 2.49%, against Google’s 85.03%. Microsoft Advertising serves ads on both. You can import your Google Ads campaigns to test it with little setup.

Estimate: Google searches here × Bing and Yahoo’s share ÷ Google’s share. Search share: StatCounter Global Stats, 2026-10.

Pinterest

Worth testing

39% of online Canadian adults use it (52% of women)

People plan projects and purchases here. Strong for home, style and beauty ideas.

TMU Social Media Lab (summary)

LinkedIn

Usually not a fit

49% of online Canadian adults use it (63% of ages 25–34)

Targets by job title, company and industry. It pays off mainly for business buyers and recruiting, not everyday consumer services.

TMU Social Media Lab (summary)

Reddit

Usually not a fit

27% of online Canadian adults use it (52% of ages 18–24)

Ads run beside community discussions. Useful for considered purchases where people ask others for advice before buying.

TMU Social Media Lab (summary)

Frequently asked questions

How much does a Google Ads click cost for window and door companies in Richmond?

About $4.25 to $24.52 per click at the top of the page, typically around $10.21, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for window and door companies in Richmond?

October and November have the most searches. June is the slowest month.

How many people search for window and door companies in Richmond?

About 60 searches a month for core terms.

How much do Facebook and Instagram ads cost for window and door companies in Richmond?

Paid Media Canada benchmarks put cost per lead at about $40 to $110 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for window and door companies in Richmond, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.