Tier 0 · Foundations Free
Retail and Commerce: Foundations
How online stores advertise products: product feeds and Google Merchant Center, Shopping ads and Performance Max, margin and ROAS maths, Amazon Ads, retail media networks in Canada, and sales seasons, with Canadian pricing and Quebec rules. No experience needed.
- 8 lessons
- 2–3 hours
- 20-question exam
- 80% to pass
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What you’ll be able to do
- Explain how Shopping ads, free listings, marketplaces and retail media differ
- Build and fix a product feed in Google Merchant Center, including Canadian requirements
- Choose between Standard Shopping and Performance Max for a store
- Work out break-even ROAS from product margins
- Describe Amazon Sponsored Products, Sponsored Brands and Sponsored Display, and read ACOS
- Plan promotions and measure commerce results honestly
The certification
Pass the timed exam (20 questions, 30 minutes, 80% to pass) to earn the Retail and Commerce Certification: Foundations. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Foundations Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.