Tier 0 · Foundations Free
Paid Media Creative: Foundations
How to make ads that get noticed and acted on: writing a creative brief, hooks and messages, copy that fits each platform, specs and safe zones, design that reads on a phone, French adaptation for Quebec, simple creative tests and using AI tools responsibly. No design experience needed.
- 8 lessons
- 2–3 hours
- 20-question exam
- 80% to pass
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What you’ll be able to do
- Write a one-page creative brief that a designer or editor can work from
- Build ads around one clear hook, benefit, proof and next step
- Write headlines and body copy that fit each platform's limits
- Use the main sizes and safe zones for search, social, video and display
- Adapt creative for French-speaking audiences and Quebec's language rules
- Run a simple creative test and use AI tools without legal or brand risk
The certification
Pass the timed exam (20 questions, 30 minutes, 80% to pass) to earn the Paid Media Creative Certification: Foundations. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Foundations Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.