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Tier 0 · Foundations Free

Meta Ads: Foundations

How advertising on Facebook and Instagram works: the auction, objectives, audiences, placements, creative, budgets and the learning phase, plus the Pixel, Conversions API and attribution, with Canadian rules and examples. No experience needed.

  • 8 lessons
  • 2–3 hours
  • 20-question exam
  • 80% to pass

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What you’ll be able to do

  • Explain how Meta's ad auction picks which ad to show
  • Choose the right campaign objective for a business goal
  • Set up audiences, including the limits for special ad categories in Canada
  • Plan creative that works across Feed, Stories and Reels
  • Set budgets that let campaigns get through the learning phase
  • Set up the Pixel and Conversions API and read results with the right attribution setting

The certification

Pass the timed exam (20 questions, 30 minutes, 80% to pass) to earn the Meta Ads Certification: Foundations. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Foundations Certification.

PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.

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Lessons, exams and certificates are for PaidMedia.ca members. Membership is free: join to start, or log in if you already have an account.

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