Tier 0 · Foundations Free
Programmatic: Foundations
How display, native, video and digital out-of-home ads are bought by software: DSPs, SSPs and exchanges, auctions and deal types, targeting with and without cookies, viewability, brand safety, ad fraud and fees, explained in plain English with Canadian examples. No experience needed.
- 8 lessons
- 2–3 hours
- 20-question exam
- 80% to pass
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What you’ll be able to do
- Explain how an ad impression is bought in milliseconds, and who is involved
- Tell apart the open auction, private marketplaces and programmatic guaranteed deals
- Choose display, native, video and digital out-of-home formats for a goal
- Describe audience and contextual targeting, and the limits on cookies and privacy
- Use viewability, brand safety and fraud controls
- Read a programmatic report and ask the right questions about fees
The certification
Pass the timed exam (20 questions, 30 minutes, 80% to pass) to earn the Programmatic Certification: Foundations. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Foundations Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.